Advertising Account Management Apprentice

Summary

At McCann Birmingham we’re incredibly passionate about Apprenticeships. This is an amazing opportunity to develop a career in Account Management, gaining experience working on campaigns across TV, online and press.

Wage

Competitive

Competitive wage offered

Training course

Advertising and media executive (level 3)

Hours

Monday to Friday - 9.00 to 17.30.

37 hours 30 minutes a week

Start date

Tuesday 15 September 2026

Duration

1 year 3 months

Positions available

2

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

This is an amazing opportunity to develop a career in Account Management, gaining experience working on campaigns across TV, online and press. Apprenticeships are a great option – not only do you get hands-on training and the chance to put your skills into practice, but you will also earn while you learn!

As an Apprentice in Account Management, you’ll study for the Advertising and Media Executive Apprenticeship Level 3 – Advertising and media executive / Skills England whilst working with our Account Management team on national and global campaigns. You’ll learn how to develop effective creative briefs whilst project managing the campaigns, working closely with our Creative, Social and Production teams across the agency.

As an Advertising Account Management Apprentice you’ll…

• Have contact with clients, developing and maintaining a close and productive relationship with relevant contacts.
• Respond promptly to client requests, managing expectations in terms of speed and delivery of response, using appropriate briefing/admin structures.
• Work with an Account Manager to ensure all jobs are scheduled on time and on budget.
• Issue and distribute regular ‘work in progress’ reports internally and externally.
• Issue contact reports for key meetings and telephone conversations.
• Develop an understanding of the client’s business.

Where you'll work

McCann Erickson Communications House
Highlands Road
Solihull
West Midlands
B90 4WE

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Training course

Advertising and media executive (level 3)

What you'll learn

• Identify the ways in which creative and media can help organisations to achieve corporate objectives
• Objectively structure problems and approaches to solving them
• Manage projects using project management techniques in order to ensure campaigns are on track maintaining relationships
• Use industry recognised systems and technologies that are used in agencies to plan, budget and bill
• Produce communications for example on PowerPoint, emails, minutes and reports using industry terminology and professional language
• Manage and prioritise workload to meet agreed timelines
• Apply knowledge of the interface and the dynamics of the different agencies for a smooth flow of work
• Adhere to legislative regulations that apply in the advertising and media industry
• Upward supplier and client management related to commercial realities for example a new digital opportunity or a TV production problem
• Use negotiating and influencing techniques for example to communicate with different audiences or authorise a late media opportunity
• Delivery of supply chain value, on time
• Communicate with clients and stakeholders accurately and by selecting the appropriate method
• Support stakeholders in obtaining the data they need to complete tasks, for example demographics and metrics.
• Access the metric data and report it to the team
• Use digital collaboration tools to work with colleagues and key stakeholders
• Use creative and production techniques to help the idea appear in the correct format
• Support the execution phase to maintain the key creative idea.
• Report differences in ways competitor brands market themselves.
• Deploy digital mediums to guarantee results for example using Google Analytics to check key words
• Coordinate responses to media owners and intermediaries for example using automated platforms
• Provide support to research how the message or creative idea might be best distributed to reach the target audience for example time of day, the right place and make recommendations based on this
• Identify the ways in which creative and media can help organisations to achieve corporate objectives
• Objectively structure problems and approaches to solving them
• Manage projects using project management techniques in order to ensure campaigns are on track maintaining relationships
• Use industry recognised systems and technologies that are used in agencies to plan, budget and bill
• Produce communications for example on PowerPoint, emails, minutes and reports using industry terminology and professional language
• Manage and prioritise workload to meet agreed timelines
• Apply knowledge of the interface and the dynamics of the different agencies for a smooth flow of work
• Adhere to legislative regulations that apply in the advertising and media industry
• Upward supplier and client management related to commercial realities for example a new digital opportunity or a TV production problem
• Use negotiating and influencing techniques for example to communicate with different audiences or authorise a late media opportunity
• Delivery of supply chain value, on time
• Communicate with clients and stakeholders accurately and by selecting the appropriate method
• Support stakeholders in obtaining the data they need to complete tasks, for example demographics and metrics.
• Access the metric data and report it to the team
• Use digital collaboration tools to work with colleagues and key stakeholders

Training schedule

Advertising & Media Executive Level 3 Standard

An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example, the client, 3rd party suppliers, the broad team at the agen­cy.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.

Training Sessions Overview

Seminar 1: Preparing for your apprenticeship

Seminar 2: Preparing for your employer

Seminar 3: Introduction to advertising

Seminar 4: The foundation of advertising

Seminar 5: Understanding commercial

Seminar 6: Advertising campaigns

Seminar 7: Advertising and Media standards & legislation

Seminar 8: Principles of Project Management

Seminar 9: Supply Chain Management

Seminar 10: Principles of third party

Seminar 11: The briefing and approval processes

Seminar 12: The media buying process - TV

Seminar 13: The media buying process – Out of home, Radio and Print.

Seminar 14: Negotiation techniques

Seminar 15: Data and media metrics

Seminar 16: Data and media metrics – Practical Excel session

Seminar 17: Media planning

Seminar 18: Distribution of Creative through the appropriate channels

Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard, please click on the following link:

Requirements

Essential qualifications

GCSE in:

• English (grade C/4)
• Maths (grade C/4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• Attention to detail
• Customer care skills