Senior Social Media Manager (Mat Cover)

We are the largest global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Lucozade and adidas deliver some of their biggest and most innovative campaigns to date. As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views. The Opportunity Are you obsessed about online culture? Do you instinctively know what's shaping conversations before everyone else does? Are you as excited by understanding audience behaviour as you are developing social content that genuinely connects with fans? We're looking for a Senior Social Media Manager for a fixed term (maternity cover) contract, to join our team supporting a major heritage brand with ties to some of sport's biggest athletes, teams and events. This is a strategic/creative role for someone deeply immersed in social culture, from TikTok trends and creator communities to the conversations shaping culture online. You'll understand how audiences behave across platforms, what drives engagement and how brands can show up authentically in culture. Working within the creative team, you'll lead the delivery of content across social, translating brand strategy and unique partnership opportunities into work that resonates with audiences. You'll shape the content approach, guide creatives and community management, and ensure social activity is culturally relevant, insight-led and aligned to wider objectives. We're looking for someone highly organised, creatively minded and commercially aware. You should be able to balance fast-moving content demands with long-term thinking, using audience insights and performance data to continually evolve the brand's social approach. Requirements What You've Delivered Elsewhere Led the delivery of a social programme across owned channels, ensuring activity aligns with overall brand social strategy while remaining culturally relevant for audiences. Oversaw the work of writers, community managers and social media management support. Shaped the content calendar, identifying opportunities to connect business priorities with cultural moments and audience behaviours. Guided the day-to-day work of the content and community team, ensuring output is delivered to a consistently high standard and reflects platform best practice. Monitored conversations, fandoms, creator communities and emerging trends to identify opportunities for the brand to participate in culture in authentic and meaningful ways. Partnered closely with designers, content creators and creative teams to deliver integrated social campaigns and always-on activity. Were involved in quarterly business reviews (QBRs), presenting social performance overview, CM highlights, feeding into insights and recommendations for future activity. Conducted regular creative reviews, evaluating campaign and editorial performance to identify learnings, opportunities and areas for optimisation. Analysed performance data to continuously refine the team's social approach. Oversaw community management, ensuring tone of voice is consistent, engaging and aligned with the brand. Managed workflows, approvals and publishing processes, ensuring work is delivered accurately and at pace. Built strong working relationships across agency and client teams, acting as the team's social expert and championing work in the wider programme. What Else Are We Looking For? A deep understanding of social platforms, internet culture, creator ecosystems and audience behaviour. A genuine passion for sport - particularly football. Experience developing and managing calendars across multiple social platforms. Strong strategic thinking, with the ability to adapt broader social strategies for local audiences. Experience translating insights and performance into actionable recommendations. Strong understanding of social measurement, platform analytics and content performance. Confident collaborating across creative and client teams. Strong social instincts and an eye for culturally relevant social ideas. Curious, proactive and excited by the ever-changing social landscape. Benefits Our Culture and the Nice Stuff Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK can be found here which details our focus areas across People, Work and Culture in 2026. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via View email address on productionbase.co.uk So let's get to the good stuff, we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world! But what's life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say: I value my manager we have a good relationship We love to 'get social' with the people I work with Trusted to get on with the job, without 'micro-management'! If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?