Reporting into the Head of Marketing, the Shopper Marketing Manager will be responsible for creating and delivering best-in-class activation campaigns across a portfolio of consumer brands.Key responsibilities include:
- Developing and managing annual activation plans across key consumer moments.
- Creating integrated activation campaigns across retail, shopper marketing and social media touchpoints.
- Working closely with Sales, Category and external agency partners to deliver impactful campaigns.
- Supporting innovation launches through compelling activation plans and path-to-purchase execution.
- Bringing greater structure, discipline and planning rigour to the activation process.
- Managing activation across Grocery and Independent channels.
- Collaborating with creative and design teams to execute campaigns effectively.
- Evaluating campaign performance and identifying opportunities to optimise future activity.
- Supporting brand growth through effective customer and consumer activation programmes.
Vacancy posted 3 days ago
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