Social Media Executive

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving. As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing. That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence. About the role: Halfords is entering an exciting period of brand transformation and we’re expanding our social media team to match that ambition. We’re looking for an experienced Social Media Executive to own the production of engaging, authentic social content across Halfords Autocentre garages and Halfords Mobile Experts. You’ll play a key role in shaping our new social identity, increasing the visibility of Halfords garages and mobile experts online, and elevating our social presence across TikTok, Instagram, YouTube, Facebook and beyond. If you thrive on creativity, growth and the chance to make a real impact, this is the role for you. Key responsibilities: Work directly with the Senior Social Media Manager to implement a social-first social media strategy – with a specific focus on HAC (Halfords Autocentres) and HME (Halfords Mobile Experts) Create engaging video and static content optimised for TikTok, Instagram, YouTube and Facebook following platform best practices and algorithms Assist in planning social media content by aligning with the priorities of key internal stakeholders across the wider marketing mix and category trading teams Lead the development and implementation of planned social content, ensuring the organic agency is fully briefed at least six weeks in advance Work with the wider social team to identify, capture and publish reactive or trend‑led content that showcases Halfords’ brand personality Collaborate with agencies to identify the most suitable creators and influencers for achieving campaign goals, ensuring that all content aligns with brand direction and resonates with target audiences Maintain a 90‑day social media content plan, ensuring it remains customer‑led and social‑first while consistently supporting key business pillars and campaigns Manage and collate feedback on social product and range focuses, liaising with Category Trading teams to gather their input and agree the content approach Monitor and report on channel performance, identifying trends, opportunities and areas for improvement to drive continuous optimisation of our organic social strategy Carry out competitor analysis to uncover best‑in‑class social formats, content approaches and strategic opportunities across paid and organic social About you: Strong understanding of platform algorithms and social media trends across TikTok, Instagram, YouTube and Facebook Can create high performing static and video content tailored to platform best practices, including ideation, filming, editing, scripting and optimisation Confident both on camera and behind the camera when capturing content on-site Competent in the use of editing tools such as CapCut, Premiere Pro, Canva or similar to produce authentic, engaging content Ability to maintain a forward-looking content plan that balances seasonality, customer needs, brand priorities and key trading moments A people person who thrives on building strong relationships to enable content capture at garages, mobile vans, workshops and other on‑site/off‑site locations Communicates with confidence and assertiveness when working with external agencies and internal stakeholders at all levels Understanding of key organic social metrics such as impressions, reach, views engagements, ER% Can analyse social performance data and translate insights into clear recommendations for optimisation Good copywriting skills – a perfectionist when it comes to spelling and grammatical errors Thrives in a fast-paced environment with shifting priorities, seasonal peaks and reactive opportunities Full clean UK driving licence Reward & benefits: A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations. We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords. Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.