Content Manager

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters. You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and see how connected teams drive our 2028 growth ambitions.

From strategic storytelling to capability‑building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing.

We’ll help you succeed

In this team, development is central to how we work. You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly.

We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability.

You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business.

Role purpose

The Content Manager leads delivery of a portfolio of complex content programmes aligned to growth priorities, ensuring consistent messaging, high-quality execution, and measurable performance impact. The role operates through a commissioning model—mobilising business contributors and agency writers—rather than personally writing all content. They will write and edit directly for high-value or sensitive pieces where impact is highest.

The role supports the Content Senior Manager by embedding methodology, improving quality and reuse discipline, and acting as a change agent—leveraging AI and modern content practices to improve efficiency, consistency and performance. The role also supports upskilling across the business on how to contribute effectively and how to use content in sales environments.

Key responsibilities

• Lead content programmes for assigned growth themes/areas: pipeline planning, commissioning, delivery, refresh cycles.
• Translate priorities into clear, outcome-led briefs and production plans.
• Manage contributor engagement, briefs, timelines, reviews and approvals to deliver content reliably.
• Commission and manage agency writers for assigned programmes, ensuring standards and deadlines are met.
• Conduct structured QA/editing to ensure tone, buyer relevance, messaging consistency and proof points.
• Apply and refine messaging frameworks by buyer type and audience needs; ensure content supports solution-led selling.
• Work with Markets Activation and Pursuits & Proposals to ensure content supports activation and conversion.
• Track performance for assigned programmes and recommend interventions (refresh, retire, repackage, scale).
• Use insight from Digital and Campaigns to improve discoverability and engagement.
• Identify ways to improve content production efficiency and consistency (templates, assisted workflows, reuse discipline).
• Feed improvements into capability standards and support adoption across team members and contributors.
• Coach stakeholders and contributors on how to produce usable inputs and how to use content effectively in sales and marketing contexts.
• Support short learning sessions or guidance notes as part of the commissioning approach.

You'll be someone with

• Strong experience delivering B2B content programmes and managing multi-stakeholder commissioning pipelines.
• Strong editorial judgement and ability to QA/edit for consistency and persuasion.
• Experience managing agency writers and ensuring high-quality output to deadlines.
• Comfortable using data/insight to improve content performance.
• Strong stakeholder influence and delivery discipline.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.

Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

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