CRM Insight Analyst Job Description Template
Our company is looking for a CRM Insight Analyst to join our team.
Responsibilities:
- Complete ad-hoc analytics and reporting requests;
- Run a number of reports measuring engagement of communications and business wide KPIs – understanding what is working and not working;
- Provide insight in to acquisition and retention performance to help understand and develop customer value and channel management;
- Automating analysis, reporting and insight;
- Create, manage and deliver reports around the customer – lifetime value, attribution, business performance;
- Propensity modelling to understand audiences for certain communications;
- Development of the database / customer segmentation strategy.
Requirements:
- SQL experience is essential;
- Salesforce Marketing Cloud experience is desirable but not essential;
- Ability to deliver technical information to non-technical stakeholders;
- 1+ years’ experience in an analytical role with strong commercial acumen;
- Ability to provide actionable insight and make recommendations based from large datasets;
- Previously experience working with CRM, Customer and/or Marketing data;
- Knowledge of data visualisation / BI tools is highly desirable but not essential – Tableau / Power BI;
- Programming languages such as R (or Python) would be advantageous.