Exhibition Sales Manager Job Description Template
Our company is looking for a Exhibition Sales Manager to join our team.
Responsibilities:
- Keep abreast of market developments, identifying and researching new growth areas for sales;
- Communicate with marketing and publishing teams to ensure that clients benefit from additional opportunities;
- Manage the rebook process at our events to maximise on-site sales;
- Ensure sales targets (personal, team and product) are met and exceeded;
- Manage and allocate sales resources to maximise profitability of the expo business – who sells what and when;
- Liaise with production to ensure the smooth correlation of exhibitor contracts to floor plan;
- Work alongside the finance team on forecasting revenues for events and provide on-going feedback on potential risks to budget projections;
- Develop and implement effective commission structures to ensure high levels of staff motivation and performance, plus retention of high achievers;
- Attend industry functions and relevant exhibitions to increase sales and gain industry insights;
- Develop and deliver sales propositions and proposals, covering a growing range of global industry events;
- Lead, motivate and develop the expo sales team to deliver consistent high performance and maximum revenue;
- Set and monitor telephone call-rate targets;
- Ensure that the sales team use CRM effectively to record and plan their activities;
- Work with the marketing team to ensure we develop comprehensive target lists and deliver effective exprom campaigns;
- Coach and mentor the sales team as required.
Requirements:
- Excellent interpersonal, listening and communication skills;
- Understanding of KPI’s call metrics and delivering profitable accounts;
- Proven leadership skills, able to motivate and lead a team, with a real focus on delivering results and constantly driving improvements;
- Proven sales skills with a track record of growing revenues, ideally in B2B exhibitions;
- Solid negotiation, time management and organisational skills;
- IT literate – Microsoft Office (Word, Excel, Outlook, PowerPoint) Internet and Social Media;
- Commercially focussed with proven experience in managing and delivering budgets;
- Personable and approachable with the ability to build and maintain relationships;
- Self-motivator, a keen eye for detail and an assertive, confident approach.