Marketing Automation Specialist

Marketing Automation Specialist Job Description Template

Our company is looking for a Marketing Automation Specialist to join our team.

Responsibilities:

  • Work with Business Analytics team to maintain a high level of data integrity and ensure seamless integration between Salesforce and Marketo;
  • Create and implement standard operating procedures for Marketo; for example, naming conventions, reporting, campaign costs, file systems, etc;
  • Work with Regional Marketing Managers to build, manage and optimize lead generation and nurturing programs that impact all stages of the buyer journey;
  • Make recommendations to the Global Marketing Programs Manager about how to implement new functionality;
  • Create and maintain customized landing pages to support marketing automation efforts;
  • Train and enable the sales team to use Marketo Sales insights functionality to aid prospecting efforts;
  • Own the process of controlling email load and ensuring prioritization of campaigns;
  • Ensure the marketing team is aware of any changes to the Marketo instance including version updates and upgrades made by Marketo;
  • Work with outside agencies to ensure smooth integration of all inbound marketing efforts;
  • Build and deploy operational and survey-oriented campaigns.

Requirements:

  • Minimum of 3-5 years of related work experience;
  • Marketo Certified Expert highly desirable;
  • Knowledge of email best practice, including personalization, a/b testing, deliverability, etc;
  • Bachelor’s Degree in marketing, Communications, Business or related field;
  • Experience integrating paid social networks into campaigns;
  • Excellent organizational abilities, including scheduling, prioritizing, follow-through, and multi-tasking;
  • Excellent written and verbal communication skills and problem solving abilities;
  • Prior experience with online marketing and marketing automation systems; particularly with Marketo and Salesforce.com.