B2B Marketing Executive

B2B Marketing Executive Job Description Template

Our company is looking for a B2B Marketing Executive to join our team.

Responsibilities:

  • Marketing Collateral – assist in the development of brochures, collateral, videos, podcasts, webcasts and blogs;
  • With an analytical mind-set, gather data insights and report them to key stakeholders in a clear, concise and consistent way;
  • Working on multiple campaigns (both digital and offline);
  • Created and monitored paid campaigns including PPC, social media platforms and work with external agencies to achieve campaign goals;
  • Ensuring content is optimised in line with SEO standards;
  • Proofreading and editing content;
  • Using a wide variety of digital skills;
  • Developing automated email campaigns aligned with marketing campaigns;
  • Writing engaging content and copy for a variety of audiences to include young people;
  • Uploading content on CMS;
  • Delivering content for a variety of channels to include brochures, blogs and landing pages.

Requirements:

  • A keen interest in new media and technologies;
  • UK experience essential;
  • B2B Marketing experience is essential within financial services, professional services and/or human resources consulting environment;
  • Ability to build strong partnerships at all levels;
  • Detail-oriented, action-oriented and results-focused;
  • Bachelor’s Degree required;
  • Self-motivated and able to work with minimal supervision;
  • Demonstrated strength in specific marketing area is a plus (e.g., social media, outbound marketing);
  • Understanding of segment priorities, integrated themes and business content is a plus.