B2B Marketing Manager Job Description Template
Our company is looking for a B2B Marketing Manager to join our team.
Responsibilities:
- Conduct regular analysis on competitor activity;
- Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions;
- Deliver the calendar of institutional event activities;
- Develop a content marketing plan;
- Manage the monthly institutional Marketing budget;
- Define and roll-out social media plan;
- Track all marketing and sales data, presenting insight and recommendations to peers and senior leadership team;
- Take stock and review current marketing campaigns;
- Manage operations, and the team across production, campaigns and events to achieve quarterly goals, inline with the business strategy;
- Seek out and identify relevant PR opportunities;
- Drive PR and comms – coordinate all PR and comms campaigns for DFB, working with global PR team;
- Drive and coordinate performance marketing – set up and manage all B2B online performance campaigns including paid social, display, and SEM;
- Write engaging copy and also update existing website to suit marketing strategy and business needs;
- Manage existing trade magazine print;
- Manage and improve, where you see fit, current off-line/physical marketing collateral.
Requirements:
- experience of B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results;
- Strong financial and business acumen;
- FinTech experience a +
- Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines;
- Demonstrated experience working with performance insights (i.e Linkedin, Adwords, Twitter);
- Exceptional organisational skills and attention to detail;
- 4 – 6 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required;
- Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation;
- Strong analytical skills to make data driven decisions for commercial and operational performance;
- Entrepreneurial mindset and a willingness to get your hands dirty;
- Experience in a fast-moving startup culture.