B2B Marketing Manager

B2B Marketing Manager Job Description Template

Our company is looking for a B2B Marketing Manager to join our team.


  • Conduct regular analysis on competitor activity;
  • Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions;
  • Deliver the calendar of institutional event activities;
  • Develop a content marketing plan;
  • Manage the monthly institutional Marketing budget;
  • Define and roll-out social media plan;
  • Track all marketing and sales data, presenting insight and recommendations to peers and senior leadership team;
  • Take stock and review current marketing campaigns;
  • Manage operations, and the team across production, campaigns and events to achieve quarterly goals, inline with the business strategy;
  • Seek out and identify relevant PR opportunities;
  • Drive PR and comms – coordinate all PR and comms campaigns for DFB, working with global PR team;
  • Drive and coordinate performance marketing – set up and manage all B2B online performance campaigns including paid social, display, and SEM;
  • Write engaging copy and also update existing website to suit marketing strategy and business needs;
  • Manage existing trade magazine print;
  • Manage and improve, where you see fit, current off-line/physical marketing collateral.


  • experience of B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results;
  • Strong financial and business acumen;
  • FinTech experience a +
  • Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines;
  • Demonstrated experience working with performance insights (i.e Linkedin, Adwords, Twitter);
  • Exceptional organisational skills and attention to detail;
  • 4 – 6 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required;
  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation;
  • Strong analytical skills to make data driven decisions for commercial and operational performance;
  • Entrepreneurial mindset and a willingness to get your hands dirty;
  • Experience in a fast-moving startup culture.