Channel Marketing Manager

Channel Marketing Manager Job Description Template

Our company is looking for a Channel Marketing Manager to join our team.


  • Design, plan and manage execution of effective digital marketing campaigns to engage with the existing channel;
  • Define and gather data on key performance indicators as part of credentialing marketing’s regular reporting cycle to track brand value in the channel;
  • Establishing a channel marketing function;
  • Understand the difference between activity vs. action, and focus on the actions that will move the needle for both companies;
  • Developing marketing plans for key channel partners;
  • Collaborate and provide marketing material to Sales Managers for key meetings;
  • Manage the planning and implementation of launch activities of new products;
  • Ensure that your partners are fully equipped to meet their goals by conceptualizing and executing growth and demand generation programs;
  • Management and development of global channel marketing plan;
  • Manage volume collection, production and timely use of marketing materials;
  • Experienced in marketing business-to-business solutions through indirect channels (in a technology company preferred);
  • Executing marketing strategy, planning and executing key initiatives for key accounts;
  • Executing marketing campaigns using websites, email, newsletters, direct mail & presentations;
  • Driving range selection and segmentation for key retailers;
  • Supporting planogram design and creation.


  • Proficient in Microsoft Office 365, Salesforce;
  • Ideally a graduate with either a business or marketing degree;
  • Previous Channel Marketing Management experience within the B2B space required;
  • Knowledge of Google Analytics, project planning tool;
  • Ability to provide consultative input to senior leaders & partner executives;
  • Ability to confidently present in front of partners, senior sales management and sales teams;
  • Proven track record of planning & executing partner demand generation and enablement programs;
  • Ability to learn and fully articulate Matterports product and service offering through our Partner Program;
  • Best in class marketing, demand generation and channel experience with a B2B hi-tech company.