Channel Marketing Manager Job Description Template
Our company is looking for a Channel Marketing Manager to join our team.
Responsibilities:
- Design, plan and manage execution of effective digital marketing campaigns to engage with the existing channel;
- Define and gather data on key performance indicators as part of credentialing marketing’s regular reporting cycle to track brand value in the channel;
- Establishing a channel marketing function;
- Understand the difference between activity vs. action, and focus on the actions that will move the needle for both companies;
- Developing marketing plans for key channel partners;
- Collaborate and provide marketing material to Sales Managers for key meetings;
- Manage the planning and implementation of launch activities of new products;
- Ensure that your partners are fully equipped to meet their goals by conceptualizing and executing growth and demand generation programs;
- Management and development of global channel marketing plan;
- Manage volume collection, production and timely use of marketing materials;
- Experienced in marketing business-to-business solutions through indirect channels (in a technology company preferred);
- Executing marketing strategy, planning and executing key initiatives for key accounts;
- Executing marketing campaigns using websites, email, newsletters, direct mail & presentations;
- Driving range selection and segmentation for key retailers;
- Supporting planogram design and creation.
Requirements:
- Proficient in Microsoft Office 365, Salesforce;
- Ideally a graduate with either a business or marketing degree;
- Previous Channel Marketing Management experience within the B2B space required;
- Knowledge of Google Analytics, project planning tool;
- Ability to provide consultative input to senior leaders & partner executives;
- Ability to confidently present in front of partners, senior sales management and sales teams;
- Proven track record of planning & executing partner demand generation and enablement programs;
- Ability to learn and fully articulate Matterports product and service offering through our Partner Program;
- Best in class marketing, demand generation and channel experience with a B2B hi-tech company.