Content Marketing Executive

Content Marketing Executive Job Description Template

Our company is looking for a Content Marketing Executive to join our team.


  • Create digital marketing campaigns that support a range of activities within a variety of B2B market sectors;
  • Ensuring all activity is tracked and analysed and produce reports;
  • Maintain and build content for different web platforms;
  • Create dynamic online and offline marketing copy for company sales tools, video, Blogs, web, collateral etc;
  • Liaise with digital marketing strategists around SEO best practices to generate traffic to the site;
  • Ensure all-round consistency for the brand, reputation and tone;
  • Conduct case studies;
  • Proofread and edit blog posts before publication;
  • Plan and manage internal communications and awareness of corporate direction, mission, aims and activities;
  • Identify customer’s needs and gaps in the content and recommend new topics;
  • Digital and content marketing; writing for web, advertising and email;
  • Respond to inbound enquiries;
  • Management of online presence, specifically focussing on LinkedIn;
  • Monitor trending and industry-related topics relevant to their audiences;
  • Marketing via website and social media.


  • Pitch content and successfully manage relationships with key strategic partners on highly influential websites in our industries;
  • Conduct research to identify appropriate audiences for our brand(s);
  • Collaborate with writers, designers, SEO and the wider outreach team to see projects through to completion;
  • Keep track of campaign success and evaluate results;
  • Help to create content outlines and specs for the editorial team to communicate content needs;
  • Participate in coming up with campaign ideas, and other collaborative group work to help the wider outreach team;
  • Develop extensive, relevant lists of contacts;
  • Come up with ideas for online resources and content that is specifically targeted to individual sites, audiences and websites;
  • Forecast performance of campaigns based on historical performance;
  • Personable, professional and pro-active with an organised and reliable approach to work;
  • Excellent written and verbal communication, being confident to contribute as well as listen;
  • Visually creative with an eye for design;
  • Highly flexible with the ability to adapt to changing priorities.