Content Marketing Executive Job Description Template
Our company is looking for a Content Marketing Executive to join our team.
Responsibilities:
- Create digital marketing campaigns that support a range of activities within a variety of B2B market sectors;
- Ensuring all activity is tracked and analysed and produce reports;
- Maintain and build content for different web platforms;
- Create dynamic online and offline marketing copy for company sales tools, video, Blogs, web, collateral etc;
- Liaise with digital marketing strategists around SEO best practices to generate traffic to the site;
- Ensure all-round consistency for the brand, reputation and tone;
- Conduct case studies;
- Proofread and edit blog posts before publication;
- Plan and manage internal communications and awareness of corporate direction, mission, aims and activities;
- Identify customer’s needs and gaps in the content and recommend new topics;
- Digital and content marketing; writing for web, advertising and email;
- Respond to inbound enquiries;
- Management of online presence, specifically focussing on LinkedIn;
- Monitor trending and industry-related topics relevant to their audiences;
- Marketing via website and social media.
Requirements:
- Pitch content and successfully manage relationships with key strategic partners on highly influential websites in our industries;
- Conduct research to identify appropriate audiences for our brand(s);
- Collaborate with writers, designers, SEO and the wider outreach team to see projects through to completion;
- Keep track of campaign success and evaluate results;
- Help to create content outlines and specs for the editorial team to communicate content needs;
- Participate in coming up with campaign ideas, and other collaborative group work to help the wider outreach team;
- Develop extensive, relevant lists of contacts;
- Come up with ideas for online resources and content that is specifically targeted to individual sites, audiences and websites;
- Forecast performance of campaigns based on historical performance;
- Personable, professional and pro-active with an organised and reliable approach to work;
- Excellent written and verbal communication, being confident to contribute as well as listen;
- Visually creative with an eye for design;
- Highly flexible with the ability to adapt to changing priorities.