CRM Marketing Manager Job Description

CRM Marketing Manager Job Description Template

Our company is looking for a CRM Marketing Manager to join our team.

Shape and codify the end-to-end approach to campaign development and delivery, working with the Marketing team and the broader business;
Employ campaign tracking that enables us to leverage meaningful insights where possible;
Innovative offers to keep our customers loyal;
Manage the strategic customer retention & engagement roadmap to drive up customer engagement and order frequency;
Map out the customer journey & customer marketing strategy;
Managing PR opportunities and partnership tie ins;
Work closely with wider marketing & digital team;
Take the lead with customer data management, liaising with IT on customer data and owning web analytics;
Be a stickler for testing & evaluation – learn, optimise and fail fast;
Oversee the customer email program, to include promotional and trigger campaigns across UK and International markets;
E-mail marketing;
Development of the CRM system;
On-boarding new customers, New forms, workflows;
Run the Catalogue marketing program plus any Direct Mail campaigns;
Building relationships, test the best time to reach them.