Digital Marketing & E-commerce Executive

Digital Marketing & E-commerce Executive Job Description Template

Our company is looking for a Digital Marketing & E-commerce Executive to join our team.

Responsibilities:

  • Website management and content creation;
  • E-commerce content and updates;
  • SEO awareness and analysis;
  • Social Media channel content and growth;
  • Running of Amazon pages and account management;
  • Continual optimisation of paid search campaigns through on-going campaign refinement via search query analysis, ad copy testing and optimisation etc;
  • Creating and managing all reporting across channels for key KPI’s;
  • Managing, developing and executing strategy primarily for Google SMART Shopping Campaigns and general paid search;
  • Managing, developing and executing strategy for products listed on web-based Marketplaces such as Amazon and eBay;
  • Feeding back weekly and monthly insights to senior management.

Requirements:

  • At least 2 years digital marketing experience, managing paid search campaigns (either agency or client side);
  • Experience of managing paid search campaigns within the retail sector as is Google AdWords and Analytics certification;
  • Good use of Excel, knowledge of tracking and attribution technologies and a highly analytical and data-driven individual;
  • Excellent communication skills with an engaging, positive, enthusiastic and motivated approach;
  • An E-Commerce or Marketing related degree;
  • Good knowledge of SEO, Google AdWords, Analytics, Merchant Centre and Bing Ads;
  • A strong understanding of Amazon Marketing Service (AMS) and eBay Marketing.