Digital Marketing Executive – SEO Job Description Template
Our company is looking for a Digital Marketing Executive – SEO to join our team.
Responsibilities:
- Create content for and manage the business’ social media channels;
- Develop organic by writing SEO rich content for websites and social media use, including technical on-page and off-page;
- Create and implement email campaigns – set up, distribute, monitor and analyse email marketing campaigns for educational communications;
- Manage / create blog content strategy to aid the SEO efforts;
- Management of email creation, drip nurture campaigns and automation;
- Work with the marketing teams to ensure all marketing brand needs are met and all projects are completed on time and to budget;
- Stay current with latest developments within SEM;
- Conducting on-site and off-site analysis of clients’ SEO competitors;
- Execute and manage SEO campaigns for three websites;
- Work closely with the design and technical teams to devise new creative strategies;
- Manage a number of PPC campaigns, split test messaging, landing pages and keyword strategies;
- Making websites updates and amends;
- Create SEO rich content (articles, guides and blog content);
- Pro-actively research new keywords and phrases to deliver a high volumes of organic and PPC leads;
- Use Google Analytics to analyse and report on key digital marketing campaigns for each brand.
Requirements:
- Must be innovative and understand return on investment from marketing, managing budgets and expenses;
- Knowledge of planning and implementing paid social content;
- Strong communication skills; comfortable liaising with internal stakeholders at all levels;
- Ideally have commercial experience in an SEO related marketing role;
- Knowledge of Google analytics;
- Knowledge of Google PPC is desirable;
- Excellent copywriting skills;
- Comfortable with complex tasks and manipulating large datasets;
- Proficient with a range of SEO and PPC analytical tools;
- Good working knowledge of SEM ranking algorithms;
- Knowledge and experience of working with graphic design packages including Adobe software;
- Must have experience working with social media and other online advertising and SEO campaigns;
- A minimum of 1 year digital marketing experience, ideally from within a marketing agency environment but this isn’t essential;
- Confident in creating and deploying content via social media platforms e.g. Facebook, Instagram, Twitter and LinkedIn;
- Strong and well-rounded communication skills delivered with confidence, demonstrated through written work and face to face approach.