Digital Marketing Officer Job Description Template
Our company is looking for a Digital Marketing Officer to join our team.
Responsibilities:
- Gather, curate and create content for org.ukwhich runs on WordPress;
- Pull and collate data analytics;
- Gather, curate and create content for PDSW social media channels;
- Implement and organise an image bank system;
- Implement the PDSW brand across our digital and printed material;
- Track the impact of different campaigns;
- Collect stories from audience and participants about the difference we make (written, image, film) for use across platforms;
- Attend events and performances to build understanding of PDSW’s work;
- Support the team with their creative briefs.
Requirements:
- Experience of using design software (e.g. Illustrator, Photoshop) to create engaging content for digital channels;
- Previous experience in managing digital marketing channels;
- The ability to work as part of a team and confidence to work independently if required;
- A sound analytical understanding of Google Analytics and a good knowledge of SEO principles;
- The ability to build relationships and communicate effectively at all levels, internally and externally;
- Strong organisational skills;
- An understanding or some experience of effective use and production of video/podcast content;
- Confidence working with Content Management Systems including WordPress and call tracking analytics software.