Head of E-commerce

The Head of E-commerce oversees channel development strategies, web architecture and infrastructure requirements, and collaboration of information technology, sales, and operations teams to fulfill e-commerce business strategies. Responsible for all e-commerce activities. Being a Head of E-commerce typically reports to top management. Requires a bachelor’s degree. The Head of E-commerce manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. Working as a Head of E-commerce typically requires 8+ years of managerial experience.

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Head of E-commerce Job Description Template

Our company is looking for a Head of E-commerce to join our team.

Responsibilities:

  • Ensure a ‘best in class’ customer experience;
  • Ensure competitive product ranges are selected with competitive price points and promotions, as negotiated with suppliers;
  • Identifying new marketplace opportunities;
  • Review performance of external partners and manage relationships accordingly;
  • Development of new ranges online;
  • Lead, inspire and mentor the e-commerce team;
  • Identify key KPI’s and report against these to the wiser business;
  • Create and share the vision and priorities for e-commerce;
  • Deliver sales and profit targets by effectively trading the e-commerce channel, inclusive of eBay;
  • Lead digital marketing campaigns;
  • Create and implement the digital strategy;
  • Co-operate with the marketing team to ensure all content is on-brand;
  • Be the point of contact for external agencies;
  • Deliver sales and profit targets by effectively trading the e-commerce channel;
  • Create and share the vision and priorities for e-commerce, including digital technology.

Requirements:

  • Digital marketing expertise;
  • UX and platform development experience;
  • web trading;
  • Evidence of leading a successful e-commerce team;
  • Excellent IT skills (Shopify or similar would be an advantage);
  • Experience in a similar role (e-commerce management) in FMCG (B2C only) – beauty industry would be a key advantage;
  • e-commerce.