Head of Growth Marketing Job Description Template
Our company is looking for a Head of Growth Marketing to join our team.
Responsibilities:
- Drive personalisation efforts of lifecycle communications in partnership with product, design, data science and business intelligence;
- Develop reporting methodologies to track and disseminate learnings across teams;
- Implement best practices for testing frameworks and reporting methodology;
- Attract, develop and retain a talented team that leads the industry in innovation and best practices;
- Establish revenue and spend models that enable optimal allocation and ROI positive management of media spend;
- Build a continuous optimisation cadence for Badoo’s owned, earned and paid media efforts.
Requirements:
- Experience in holistic growth planning – research, forecasting, planning, execution and performance analysis;
- Demonstrated proficiency with multiple channels of paid marketing – SEM, SEO, social, mobile, display, affiliate;
- Have had ownership for multimillion dollar budgets and developed models and approaches for investment and measurement;
- Advanced knowledge of best practices in marketing automation across acquisition and retention;
- Minimum 7 years B2C technology experience in a growth marketing or growth-focused product management function;
- Strong analytics capabilities and a deep understanding of data analysis and science;
- Developed company’s core paid channels, as well as all processes, policies and procedures.