Head of Marketing and Communications Job Description Template
Our company is looking for a Head of Marketing and Communications to join our team.
Responsibilities:
- Advising on other stakeholder engagement and management;
- Undertake other tasks as agreed with the director;
- Lead on the development of a database of image and video content for use across all outlets and platforms;
- To develop any research programme which provide knowledge of the event industry or markets which the client operate in;
- Identify opportunities for strategic partnerships in conjunction with the Commercial team;
- Reporting to Director level the outputs from the team;
- To ensure effective internal communications through our existing communication channels;
- To manage the day to day effectiveness of the Marketing and Communications team including individual development and outputs;
- To oversee delivery of the venue marketing plan in line with the company strategy;
- Manage supplier, client and journalist relationships;
- Recruitment and resource management;
- To develop and forge strong working relationships between Marketing and Communications, and other departments;
- To ensure maximum exposure of the company brand identity both internally and externally;
- Collaborate with key brands and successfully implement brand collaboration campaigns;
- Conduct relevant reporting activities to measure the efficiency and commercial success of campaigns across all teams.
Requirements:
- Marketing Campaigns;
- Communication skills;
- Have experience of leading a team and using organisational insight to advise senior leaders;
- Have the ability to anticipate and spot breaking news stories and drive the team to issue swift, robust and appropriate responses;
- A relevant Marketing degree or equivalent qualification;
- Substantial experience in devising, implementing and evaluating marketing communication campaigns, underpinned by insight, in complex environments;
- Experience leading the development of integrated communication strategies;
- Marketing Communications;
- Marketing Manager;
- An attention to detail that ensures their work is always of the highest standard and representative of marketing excellence;
- Considerable experience of project managing complex creative campaigns: generating ideas, driving process and evaluating success;
- Excellent written and verbal communication skills;
- Highly numerate and analytical in regard to sales, audience data and budget management;
- A team player, working collaboratively and professionally with all ATG departments / colleagues and external stakeholders;
- Leadership skills that inspire and motivate others.