Head of Marketing / Marketing Manager / Marketing Lead

Head of Marketing / Marketing Manager / Marketing Lead Job Description Template

Our company is looking for a Head of Marketing / Marketing Manager / Marketing Lead to join our team.

Responsibilities:

  • Partnerships: managing and enhancing commercial and value-add institutional and media partner agreements;
  • Content Marketing/Lead Generation: strengthen and grow content strategy and narratives to engage, inspire and increase enquiries and bookings;
  • Digital Marketing: Focus on prioritising performance and productivity-driven marketing activities to drive ROI and results;
  • Audience Delivery: meet required delegate audience numbers for each portfolio creatively, within budget and meeting ROI KPI’s;
  • Social Media: create and implement a strategy for social channels to drive new leads and engagement.

Requirements:

  • Highly creative and smart approach to maximise small marketing budgets for maximum results;
  • Ability to work calmly and effectively under pressure to meet deadlines;
  • A strong understanding of social media channels (particularly Twitter and LinkedIn) and strategies to leverage them commercially;
  • Excellent project and time management, organisation and stakeholder management skills with the ability to work on your own initiative;
  • Minimum of 3 years management experience in conferences and events;
  • Strong digital and content marketing skills, including knowledge to demonstrate commercial results from marketing automation and CRM;
  • An understanding of or interest in climate change or sustainability;
  • Minimum 6 years B2B marketing experience in conferences, events and online platforms;
  • A positive, solution-driven, proactive, can-do attitude;
  • Analytical with a strong attention to detail;
  • Email expertise, including design, style/tone, subject lines, A/B testing, analysis;
  • Confident communication skills, through email and on the telephone;
  • Experience of strategic events marketing planning and implementation.

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