Marketing Operations Manager Job Description Template
Our company is looking for a Marketing Operations Manager to join our team.
Responsibilities:
- Maximise usage of the CRM system ensuring maximum gain to get marketing results;
- Ensuring optimum execution of multiple operational marketing plans;
- Managing workflow alongside internal communications and design;
- Measuring and analysing marketing effectiveness though KPIs, including ROI and monthly Board report;
- Support the wider marketing and brand teams with analysis, ROI understanding and recommending focus and change of strategy;
- Combine transactional and behavioural insight;
- Present key marketing KPI insights;
- Supporting strategic projects led by the Head of Group Marketing and Communications;
- Creating and maintaining best practice processes;
- Protecting , growing and managing the brands;
- Review current data, insight and historical trends providing insights to drive marketing and campaign focus;
- Management of the CRM Manager and Data Analyst;
- Managing multiple stakeholders at all levels;
- Support the Digital Marketing Manager to optimise conversions online, lead generation and call to actions;
- Managing and developing members of the marketing and communications team.
Requirements:
- Experience managing and creating campaigns on sales engagement platforms such as Sales-loft – mandatory;
- Experience working across matrixed organization, supporting global teams;
- In depth, hands-on experience with Salesforce – mandatory;
- Experience creating advanced attribution models – advantage;
- Able to make appropriate procedural decisions and know when to escalate issues to senior level management;
- Strong analytical skills with a proficiency in modern marketing measurement and reporting;
- Expert in building detailed marketing budgets – mandatory;
- Thorough understanding of all the moving pieces – roles and requirements – needed to bring multi-channel B2B digital marketing campaigns to fruition;
- CV in English – must;
- At least 5+ years of marketing operations experience at a Hi-tech company;
- Deep understanding of demand generation, revenue attribution, and customer lifecycle;
- Thrives in a fast-paced environment, complete high priority, quick-turn requests and traffic multiple projects simultaneously;
- Experience managing and implementing ABM campaigns on platforms such as Demand-base – mandatory;
- Ability to independently manage multiple operational disciplines/priorities/projects.