Media Planner

Media Planner is responsible for research and development of media plans and identifying target audiences and ideal media outlets. Recommends media mix and frequency that is in line with the budget and established media objectives. Being a Media Planner may require a bachelor’s degree. Typically reports to a supervisor. The Media Planner gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Media Planner typically requires 2 to 4 years of related experience.

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Media Planner Job Description Template

Our company is looking for a Media Planner to join our team.

Responsibilities:

  • You will undertake research and gather data to inform the development of media strategies;
  • You will Identify target audiences and analyse their characteristics, behaviour and media habits;
  • You will recommend the most appropriate types of media to use, as well as the most effective time spans and locations;
  • You will liaise with the creative agency team, clients and consumers to develop media strategies and campaigns;
  • Develop our existing CRM to help with cross region alignment;
  • Plan, check and optimize media plans to ensure client KPIs are met;
  • You will work with the client and the account team to understand the client’s business objectives and advertising strategy;
  • Help improve global processes and workflow;
  • Regularly attend internal brainstorming sessions and input accordingly;
  • You will present proposals, including cost schedules, to clients;
  • You will make decisions on the best form of media for specific clients and campaigns;
  • You will undertake research and analyse data using specialist industry resources;
  • Act as a conduit between sales, production and creative teams when planning client projects;
  • Assess and implement new processes to enhance future brand projects;
  • Work with global team to align on rate increases, product developments and sales collateral.

Requirements:

  • Knowledge of Programmatic buying and DFP is preferred+ Strong experience of using Excel or Google Drive;
  • 3 years in a similar role at a media agency, creative agency or publisher;
  • Proven experience in the digital advertising space, especially across social media;
  • High levels of pricing formats including CPM, CPV, CCPV, CPC, CTA;
  • Ability to multitask and work under tight schedule and pressure.