National Sales Manager

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

National Sales Manager Job Description Template

Our company is looking for a National Sales Manager to join our team.


  • Hardwood Timber;
  • Provide leadership in measuring and improving results through a metrics-driven, continuous improvement culture;
  • Oversee an account base spanning independent free trade and multiple retail groups across the country;
  • Take personal responsibility for a handful of larger accounts as well as delivering key new business wins;
  • Manufactured Timber;
  • Strategic development of the channel;
  • Continuously drive Voice of the Customer (VOC) into all parts of the business to ensure customers’ interests are prominently positioned;
  • Recruit, retain and develop a high performing and results orientated commercial team;
  • Lead and develop a sales team of 6 who operate across the UK;
  • Develop and deliver annual budgets based on achieving above market growth by product line across all sales territories;
  • Represent the organisation in customer negotiations, trade shows, seminars, conferences and other official occasions;
  • Build strong brand awareness and preference for Cepheid products;
  • Coach and upskill the commercial capability of the team;
  • For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time;
  • Flooring.


  • Experience in the medical device, healthcare or diagnostics field is a strong advantage;
  • Strong Planning, Time Management, and Financial business acumen;
  • Ability to interface with and lead a commercial team to achieve maximum results;
  • Significant experience within a fast-growing, complex solution based business in a high technology product/service sector;
  • Demonstrated strong strategic and analytical skills as well as solid business acumen;
  • Record of substantial over achievement of goals;
  • Track record in attracting, hiring and retaining the highest quality talent;
  • Proven record of building a strong organisation; ability to manage, mentor and coach team to success;
  • Highly developed communication skills and ability to work effectively in global setup;
  • Ability to timely make critical decisions;
  • Experience in developing sales and commercial marketing strategies.