PR Account Manager

PR Account Manager Job Description Template

Our company is looking for a PR Account Manager to join our team.


  • Deliver the PR strategy liaising closely with media contacts and journalists alike;
  • Writing content for press releases, campaigns and other PR pieces;
  • Developing strong client and media relationships;
  • Keep on top of databases, meet deadlines and find opportunities to pitch; develop relevant, winning pitches;
  • Providing innovative and creative ideas to clients;
  • Manage accurate reporting process;
  • Analyst and media relations;
  • To provide strategic advice to clients to enhance their PR and wider marketing campaigns;
  • Mentor junior members of staff;
  • To track jobs and projects and to ensure jobs are on time and on budget;
  • Delivering creative and innovative thought-leadership pieces to journalists using a range of communication techniques;
  • Manage client and internal staff meetings, provide day to day mentoring and direction to direct reports;
  • To develop strong client and media relationships, existing and new;
  • Content creation, outreach and research;
  • Ensure awareness of all client coverage as it appears.


  • Manage multiple client relationships and projects at any one time;
  • To come from a PR/Marketing agency background;
  • Creative flair;
  • Team management experience;
  • Identify and pitch for new business opportunities;
  • Knowledge from the printing/graphic industry an advantage;
  • Educated to degree level – ideally in a related field;
  • Stay informed of latest trends in PR and Social Media;
  • Plan and deliver PR and Social Media campaigns in line with clients objectives;
  • Create and deliver successful PR campaigns, driving results and ROI for clients;
  • Great organisation, communication and copywriting skills.