Senior Audience Planning Manager Job Description Template
Our company is looking for a Senior Audience Planning Manager to join our team.
Responsibilities:
- Improve monitoring solutions for key audience segments;
- Take briefs from Product and Prop owners on core audiences and translate to media briefs;
- Maintain a ‘helicopter view’ calendar of Marketing activity for Aviva (not including CRM campaigns).
Requirements:
- Proven experience in audience planning – either through a media agency or in-house team;
- Phenomenal communication skills and comfortable balancing several points of contact across different business units and external suppliers;
- Accustomed to handling and building segmentations and ensuring media campaigns are delivered accurately;
- Confidence in using media planning/segmentation and measurement tools such as YouGov Profiles, TGI, FSS etc;
- Able to translate data into meaningful marketing insights.