Senior Brand Manager Job Description Template
Our company is looking for a Senior Brand Manager to join our team.
Responsibilities:
- Responsible for leading and aligning the innovation strategy & pipeline;
- Working with media agencies to create innovative campaigns;
- Managing multi-million pound marketing campaigns;
- Achieving financial and market share targets. Fully P&L responsible;
- Annual brand plan & financial delivery for your category;
- Be a champion for the brands that you look after;
- Development and implementation of the strategic and operational brand marketing plan (short and medium term);
- Responsible for achievement of financial and market share targets. Full P&L responsibility;
- Managing direct report;
- Lead key strategic cross-functional work stream;
- Assist the Head of Brand in implementing a brand strategy across a large and fragmented organisation;
- Tracking consumer activation and packaging spend;
- Work closely with the tech team to identify and deliver initiatives to improve the user experience for the brands on the platform;
- Negotiate awesome terms & deals with brands, like exclusivity. We like exclusivity, like a lot;
- Generation of consumer insights and intelligence to inform strategy and execution.
Requirements:
- High level of personal organisation and attention to detail;
- The ability to network quickly with a diverse range of stakeholders;
- Passion for innovation and brand transformation;
- Strong analytical skills (IRI/Nielsen preferred but not essential);
- Good strategic thinker with desire to create an impact;
- PC literate – in particular Excel and PowerPoint;
- Have experience in leading an NPD project from creation through to launch;
- Lots of passion for developing brands;
- An ambitious driven Brand Manager;
- Understanding of lifestyle focused brands;
- Excellent campaign implementation;
- Ability to influence stakeholders with confidence;
- Previously used data and insight to drive and execute;
- A positive ‘can-do’ attitude with creative flair;
- Cross functional/market experience (Customer Marketing, Sales, Innovation, Insight, Global).