Senior CRM Manager

Senior CRM Manager Job Description Template

Our company is looking for a Senior CRM Manager to join our team.


  • You will maintain the team’s roadmap and ensure it is circulated, communicated and being worked towards;
  • You will ensure reporting is maintained and used to develop new plans and circulated with the wider business;
  • You will monitor campaign results and immediately adapt activity based on new insights;
  • You will maintain awareness of email marketing trends, best practices, technologies, ensure compliance with GDPR;
  • You will educate wider departments about CRM and join projects where CRM input is required;
  • You will support the team in creating testing plans whilst explaining best practice and rationale.


  • A confident and articulate communicator, with the ability to pitch ideas and influence people;
  • An organised team player who is as comfortable working in a team as they are working alone;
  • Previous hands on experience of working with Salesforce & Marketing Cloud or Dot Mailer would be a big advantage;
  • Be inspirational, curious, determined, reliable and humble;
  • A data driven, analytical mind set with a clear understanding of lifecycle marketing and associated metrics;
  • over five years CRM and direct marketing experience leading stategy and driving delivery;
  • Strong background in customer acquisition, re-engagement and retention strategies;
  • CRM.