Senior Marketing Communications Executive Job Description Template
Our company is looking for a Senior Marketing Communications Executive to join our team.
Responsibilities:
- Increase web traffic through SEO/ SEM, PPC, online partnerships, affiliates, email and remarketing campaigns;
- Align with brand founder to reflect her vision in the execution of all marketing, design communication and brand messaging;
- To produce and manage a customer acquisition campaign plan to deliver agreed targets;
- To execute a targeted influencer outreach and partnership program to raise brand profile;
- Produce annual marketing and PR campaign plans for the online store to deliver agreed budgets and objectives;
- To undertake regular competitor reviews;
- To manage and execute social media strategy across multiple platforms;
- To manage all assets for the brand including images, video and written;
- Planning digital advertising campaigns, and brief design collaborators to coordinate the creation of marketing collateral;
- Planning digital campaigns to drive forward the promotion of academic products, and raise awareness around the brand;
- Researching the market, monitoring competitor activity;
- Assisting with the development of the team, with occasional coaching of junior staff;
- Taking care of cross-promotion on the company’s social media platforms, and managing social media activity for targeted areas.
Requirements:
- Ownership of company social media accounts and driving engagement;
- Previous recruitment marketing experience;
- At least 3 years’ experience in an online and offline marketing role with a cosmetics/beauty brand;
- Experience in initiating, nurturing and growing influencer relationships;
- A driven and ambitious outlook with a hands-on, focused approach to business growth;
- Solid digital marketing experience including SEO and PPC;
- Proficient in proof-reading and ability to demonstrate excellent attention to detail;
- Ability to manage and deliver against multiple priorities and to tight deadlines;
- Ability to manage the changing needs and demands of multiple stakeholders;
- Ability to demonstrate advanced copy writing skills;
- Life Assurance & Income protection insurance;
- Substantial holiday entitlement;
- Non-contributory Personal Pension scheme;
- Private health insurance.