Senior Marketing Manager Job Description Template
Our company is looking for a Senior Marketing Manager to join our team.
Responsibilities:
- Drive effective communication campaigns around product, artisans and case studies that deliver against commercial KPI’s;
- True and accurate application of the brand in all spheres;
- Ensure appropriate brand representation throughout all marketing activity;
- Conduct in-depth analysis of campaign performance and apply learnings to future campaigns across all service plans and marketing plans;
- Drive the strategic marketing plans in accordance with service capacity and budgets;
- Managing company website;
- Provide copy for website and public relations;
- Oversee the production of the annual membership directory;
- Email outreach and nurture campaigns including organic & paid advertising, multi-channel content distribution, email marketing, lead generation;
- Develop and manage direct reports;
- Manage all exhibition stands as the company exhibits globally include trade shows in Europe, USA and China;
- Manage construction PR agencies and attend monthly update meeting with regional PR agency;
- Deliver marketing literature, including brochures, leaflets and award entries;
- Work closely with the heads of departments including sales, marketing , finance;
- Manage design process of all marketing collateral including CGIs, development models, brochures and manage approval process.
Requirements:
- Ability to think laterally and work collaboratively with other staff members and third-party organisations;
- Strong numeracy with fluency in using various data platforms to build a complete picture of spend and output;
- Management experience of a small team with a view to support in their growth and development;
- Budget management experience;
- Passionate, Inspirational, Motivational & a Selfless Leader;
- Track record of delivering marketing campaigns;
- Be aware of the impact and implications of decisions on other areas of the organisation;
- Experience of B2B marketing;
- Think outside the box and suggest new channels in a proactive manner;
- Experience in creating and executing marketing events;
- Degree in Marketing, Management or Business Studies;
- Adapt well to diverse audiences and environments;
- Be the Brand – act as ambassador, representing the brand aesthetic through its product as well as through the brand values;
- Excellent interpersonal skills and a proactive approach;
- A data led person whose second nature is to be led by the insight as well as understanding the right data to be led by.