Senior Paid Search Executive Job Description Template
Our company is looking for a Senior Paid Search Executive to join our team.
Responsibilities:
- Be responsible for campaigns’ activation, optimization, and reporting;
- Creation of documents to showcase performance and provide in-depth analysis of results;
- Regularly audit accounts to improve performance and overseeing budgeting process, creation of projections and allocation with internal account teams;
- Develop and execute paid search program strategies and analysis for clients on both a local and regional level;
- Create media plans and provide spend forecast.
Requirements:
- Strong commercial experience setting up paid search campaigns in Google or Bing;
- An undergraduate degree;
- Demonstrable commercial experience liaising with a range of stakeholders within a business environment;
- Previous experience conducting post-campaign analysis;
- Commercial experience using Excel for post campaign analysis and reporting;
- Proven ability to liaise with a range of stakeholders within a business environment;
- Previous commercial experience using either Excel or Tableau for reporting;
- Previous bid management experience using tools such as Marin, DV 360 or Kenshoo;
- Demonstrable commercial experience conducting campaign analysis through Google Analytics;
- Demonstrable commercial experience using Google Analytics.