Conversion Rate Optimisation Specialist

Conversion Rate Optimisation Specialist Job Description Template

Our company is looking for a Conversion Rate Optimisation Specialist to join our team.


  • Produce test summary reports; communicating findings and recommendations/best practices to the Performance Marketing team;
  • Use analytical tools, aswell internal resources, to make data-lead decisions across multiple products and devices;
  • Ensure links are tracking correctly with all CM partners;
  • Lead A/B testing and optimisation plans;
  • Create and deliver successful user experiences across the CheckdMedia product portfolio, maximising conversion, minimising barriers;
  • Perform regular competitor research and be aware of market trends;
  • Work closely with Performance Marketing, Product Development, and BI, to in delivering the Conversion/Advertising strategy;
  • Work closely with Paid Media to maximise campaign ROI.


  • Team Player;
  • Proficient in Microsoft Excel/Google sheets;
  • Passionate about testing, data, and UX for the benefit of the business;
  • Knowledge of CRO and Analytics tools i.e. GA, Optimizely, HotJar;
  • Experience of Conversion Rate Optimisation ideally within Gambling;
  • Passionate about Sports/Betting. Knowledge of the iGaming Industry is desirable;
  • Strong communication and presentation skills;
  • Understanding of Compliance, adhering to ASA and CAP standards;
  • Web development skills desirable;
  • Strong analytical skills;
  • Be flexible – we are not a 09:00 – 17:00 business.