Digital Marketing Specialist Job Description Template
Our company is looking for a Digital Marketing Specialist to join our team.
Responsibilities:
- Manage and maintain mailing lists and report on accuracy;
- Work closely with internal teams such as sales and product management;
- Market research and competitor activity;
- Maintain Linx website content & build engaging landing pages;
- Work with 3rd parties – web developers and media agencies;
- Managing the website content and SEO functionality;
- Report on campaign performance, including sales performance;
- Create new media assets;
- Prepare post campaign analysis for clients;
- Produce reports for the client;
- Build Google AdWords accounts;
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
- Website Administration – Creating, updating and publishing web pages;
- Perform ongoing keyword discovery, expansion and optimization;
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements:
- Have an in-depth knowledge of keyword research;
- Google Adwords;
- The ability to lead and support a team is highly beneficial;
- Strong subject matter expertise and gravitas;
- Ability to work to deadlines;
- Good problem-solving skills and a logical approach to work;
- Some experience with HTML;
- Previous digital marketing experience is ESSENTIAL;
- Using Email Service Providers such as Dotdigital or MailChimp;
- Experience of managing multiple project streams simultaneously;
- Strong collaborative team working skills;
- Excellent PC skills required;
- You will be creative, organised and accurate with a keen eye for detail;
- Commercial awareness and a view on emerging technology and innovations in the industry;
- Minimum of two years’ experience within a Digital Marketing role.