Digital Marketing Specialist

Digital Marketing Specialist Job Description Template

Our company is looking for a Digital Marketing Specialist to join our team.


  • Manage and maintain mailing lists and report on accuracy;
  • Work closely with internal teams such as sales and product management;
  • Market research and competitor activity;
  • Maintain Linx website content & build engaging landing pages;
  • Work with 3rd parties – web developers and media agencies;
  • Managing the website content and SEO functionality;
  • Report on campaign performance, including sales performance;
  • Create new media assets;
  • Prepare post campaign analysis for clients;
  • Produce reports for the client;
  • Build Google AdWords accounts;
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
  • Website Administration – Creating, updating and publishing web pages;
  • Perform ongoing keyword discovery, expansion and optimization;
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


  • Have an in-depth knowledge of keyword research;
  • Google Adwords;
  • The ability to lead and support a team is highly beneficial;
  • Strong subject matter expertise and gravitas;
  • Ability to work to deadlines;
  • Good problem-solving skills and a logical approach to work;
  • Some experience with HTML;
  • Previous digital marketing experience is ESSENTIAL;
  • Using Email Service Providers such as Dotdigital or MailChimp;
  • Experience of managing multiple project streams simultaneously;
  • Strong collaborative team working skills;
  • Excellent PC skills required;
  • You will be creative, organised and accurate with a keen eye for detail;
  • Commercial awareness and a view on emerging technology and innovations in the industry;
  • Minimum of two years’ experience within a Digital Marketing role.