Digital PR Specialist Job Description Template
Our company is looking for a Digital PR Specialist to join our team.
Responsibilities:
- Research content ideas and participate in brainstorming sessions;
- Collaborate with content production and social promotion;
- Liaise directly with clients on the progress of campaigns through phone calls and in-person meetings;
- Collect, monitor and analyze social and website metrics, and make improvements accordingly;
- Daily scrums to update them on your progress for clients;
- Grammar perfectionist – sending out lots of emails requires a polished approach with 100% perfect English language skills;
- Report on coverage and placements acquired with online tools;
- Participate in developing an outreach strategy for key clients on digital PR promotion campaigns based on what publisher feedback;
- Utilise tools like Gorkana and Buzzstream to track your outreach progress;
- Maintain expertise on outreach, digital PR and best practice industry trends;
- Securing high-quality content placements on top publishers and blogs for clients using content created by Re:signal.
Requirements:
- Minimum 2 years of working in a public relations related role;
- Demonstrate evidence of placing press stories;
- Experience liaising with in-house teams, external suppliers, and clients;
- Experience in some communication tools (Basecamp, Slack, Asana) and Google Drive preferred but not required;
- Familiar with PR tools like Gorkana, Pitchbox, Buzzstream, Google Analytics, Cision.