Head of Digital Specialist Distribution Job Description Template
Our company is looking for a Head of Digital Specialist Distribution to join our team.
Responsibilities:
- Scientific use of data and analytics to identify and create opportunity for digital optimisation;
- Planning and delivery of on-target, acquisition-led digital marketing channel performance;
- Input into tools and technologies required to improve conversion performance;
- Optimisation of digital response channel performance (PPC, display, social, SEO, affiliates);
- Collaboration on the pre-sales digital journey with digital product owners, UX and content owners;
- Integration with the brand strategy and collaboration on creative development;
- Identification of future digital marketing trends, business models and media consumption to enable commercial advantage.
Requirements:
- Advanced in the use and understanding of tools and technologies essential for performance analysis, forecasting and conversion optimisation;
- Effective collaborator, communicator and influencer at all levels, including senior leadership level;
- Successful in a fast paced, ever-changing, often pressurised environment;
- Highly numerate, analytical and results focused;
- Experience of financial comparison or aggregator web-sites;
- Highly organised with experience delivering projects;
- Performance driven marketer.