PPC Specialist

PPC Specialist Job Description Template

Our company is looking for a PPC Specialist to join our team.


  • Being informed of the latest developments and trends in PPC and being the in house expert;
  • Analysing the success of the paid campaigns;
  • Reporting the results of campaigns to key stakeholders;
  • Planning and developing an effective paid media strategy;
  • Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR;
  • Plan and implement organic and paid search initiatives;
  • Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising;
  • Manage and monitor spend for PPC and SEO in lines with digital budget;
  • Build and manage paid advertising campaigns through Amazon Marketing Services, Google Ads and Facebook Ads;
  • Budget planning and budget management with flexible month/annual PPC budgets;
  • Strong knowledge of SEO is beneficial;
  • Profitably increase Ad spend/ROI;
  • Analyse and evaluate campaign success but identifying any future opportunities;
  • Monitoring and ever improving ways to optimise campaigns and take on board future learning briefs;
  • Running all PPC channels, including Google AdWords and retargeting.


  • Educated to a degree level (or equivalent) is essential, preferably in a business, marketing, advertising or media context;
  • Passionate of all things marketing, media and PPC;
  • Strong analytical and problem-solving skills;
  • Must have at least 3 years’ experience of PPC;
  • A working knowledge of paid advertising through 1 – 2 years’ experience in house or agency setting;
  • Strong organisation skills for self and others, paying attention to the details;
  • Hold a full clean driving license;
  • Must be degree educated;
  • Expertise in some advertising and analytics platforms such as Amazon Marketing Service (AMS), Sellics, Google Ads, Google Analytics, and Facebook Ads;
  • Full understanding of various marketing platforms;
  • Strong written and verbal communication skills;
  • Passionate about a career in marketing with a continual desire to grow and build on experience.