PPC Strategist

PPC Strategist Job Description Template

Our company is looking for a PPC Strategist to join our team.


  • Being an advocate for leading PPC strategy outside of Croud, including regular thought leadership;
  • Working closely with the operational PPC team on client challenges, troubleshooting and innovating to improve performance;
  • Responding to briefs for PPC specifically, always looking for the most innovative ways to meet brand needs;
  • Work with the Channel Heads to lead and constantly refine Croud’s PPC strategy both as a standalone channel and within the multi channel mix;
  • Working as part of the new business team on responses to briefs, and, when required, delivering pitches for PPC.


  • Strong Microsoft Office skills which must include Excel, Word and PowerPoint, plus Google slides;
  • Degree level education or equivalent / relevant work experience;
  • 4+ years of digital marketing experience;
  • Proven track record of working to and meeting deadlines;
  • Proven time management skills and ability to manage tasks simultaneously;
  • Demonstrable experience in creating new business proposals and pitching;
  • Highly organised and an ability to multitask;
  • 2+ years of work experience within PPC, ideally in a strategic role;
  • Ability to monitor search trends and recognise key areas for focus;
  • Experience in media planning;
  • Strong communication, organisation, and presentation skills;
  • Strong interest in / passion for digital marketing and PPC specifically;
  • Impeccable attention to detail;
  • Experience of working in teams to meet a common goal;
  • An analytical mind with a proficiency in forecasting.