Winedrops (UK) and its USA sister-brand Casedrops are two of the fastest-growing DTC brands in the world. In the last three years we've scaled to 70k members across the UK & USA, providing them access to the world's best wines at unbeatable prices.
As Head of Growth, you'll own and scale our entire growth engine - acquisition, retention, funnel optimisation, creative strategy and performance marketing - across both markets. You'll work with your marketing team, agencies and freelancers to hit your goals.
Lead and scale paid media across Meta, Google, YouTube and emerging channels. Lead a best-in-class creative-testing engine as the primary driver of paid scale: brief high-performing concepts, set testing priorities, and direct creative using performance data and customer insight
Own the measurement framework — incrementality testing, geo-holdouts and media-mix modelling — so channel decisions are made on incremental revenue, margin and payback rather than last-click attribution
• own growth reporting, dashboards, forecasting and weekly performance reviews for leadership
Build and maintain a structured experimentation roadmap across audiences, offers, funnels, landing pages, advertorials and creative
• Develop and test offers, bundles, pricing and membership mechanics to lift first-purchase conversion and LTV, and drive post-purchase growth — retention, repeat rate and win-back — alongside lifecycle/CRM
Manage and build the capabilities of the team of creative strategists, editors and agencies whilst working effectively alongside other business functions.
• Build the scalable systems, processes and operational foundations that let us grow efficiently. Set the growth roadmap, priorities and budget, and identify and prioritise the next set of growth opportunities across acquisition, CRO, retention and post-purchase
7+ years in growth, performance marketing and user acquisition, with experience at high-growth DTC brands
- A hands-on operator who stays close to the accounts
- Google/ YouTube, CTV, influencer/ affiliate and you think in incrementality and MMM, not purely last-click
- Fluent in DTC unit economics — MER, CAC, LTV:CAC, payback, contribution margin and able to make budget decisions on profit, not proxies
- orchestrating agencies, freelancers and AI tooling rather than delegating to large in-house teams
- Works effectively with other functions (e.g. buying & tech) whilst developing, retaining and recruiting world-class talent into the growth team.
Bonus
- Built a repeatable creative-testing and funnel-optimisation system producing a consistent pipeline of winners
- Google Shopping, YouTube or CTV) to a meaningful, efficient share of spend
- Compensation & benefits
Base: Highly competitive, we pay top-of-market for proven operators
Bonus: Performance-related up to 30%, tied to growth and efficiency targets
Free WSET training
Unlimited personal development budget
Free wine, team dinners, and trips abroad
Vacancy posted 25 days ago
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