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Marketing Lead (Clinics)

£40k - £45k per annum

JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Everything we do is driven by a shared purpose: helping people build the families they dream of.

London Egg Bank (LEB) is one of the UK’s most established donor egg banks, supplying UK and overseas fertility clinics and supporting recipients in finding the right donor. As Marketing & Growth Lead, you will own LEB’s marketing — translating its Strategic Mandate into campaigns, content and programmes that generate qualified clinic enquiries, support repeat demand and help recipients discover available donor choice.

You will work closely with LEB leadership, the JDH Marketing team, Sales, Operations, clinical colleagues and Technology. You will also provide agreed marketing support to the donor egg recipient programme at London Women’s Clinic (LWC), including patients travelling to the UK.

Plan and deliver a weekly content calendar across LinkedIn, Meta and other relevant channels, maintaining consistent brand identity and monitoring engagement

Keep LEB’s website accurate and commercially effective — including regular articles, international landing pages (Germany, Ireland, US) and SEO optimisation

Deliver marketing supporting relationships with UK and overseas clinic partners — newsletters, brochures, presentations, case studies and professional education events

Develop marketing positioning LEB as a premium donor egg destination for international patients, including country-specific content and campaigns

Plan and deliver patient-facing campaigns across email and SMS (Salesforce Marketing Cloud), including re-engagement of unconverted enquiries

Coordinate marketing for seminars, webinars and conferences, and collect testimonials subject to appropriate consent

Report monthly on enquiries by channel, campaign performance and contribution to bookings and sales

Other marketing related activities to manage growth

Proven hands-on marketing experience, including campaigns for professional customers and measurable improvements in enquiries or conversion

Strong writing skills with the ability to explain clinical services accurately to both professional and patient audiences

Practical experience with website content, SEO, analytics and CRM or email marketing

Marketing experience in overseas clinic or partner-facing contexts

Working knowledge of Salesforce or Salesforce Marketing Cloud

Genuine interest in women's health, fertility or patient-centred healthcare.

32 days annual leave including bank holidays

  • Life assurance
  • Pension plan
  • MyGym discounts
  • Staff treatment discounts
  • EV Car Scheme and Cycle2Work
  • Health and wellness programmes
  • Ongoing learning and development opportunities

We are committed to diversity and inclusion and encourage applications from all backgrounds.

Vacancy posted 15 days ago
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