Head of Consumer Growth
SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.
We now have the opportunity to turn that reach into one of the world’s largest consumer financial ecosystems.
As Head of Consumer Growth , you will own the go-to-market strategy, commercial growth plan and acquisition engine for SumUp’s consumer product. You will build the consumer growth function from its current early stage, bringing together performance marketing, direct-to-consumer acquisition, merchant-led distribution, CRM, creative and content.
You will combine proven consumer growth channels with an opportunity unique to SumUp: turning our merchant network and consumer touchpoints into a powerful new route to market. From paid acquisition, referrals and lifecycle marketing to receipts, payment screens, merchant communications and in-store experiences, you will determine how SumUp reaches, converts and retains millions of consumers.
Our ambition goes beyond building another successful consumer finance product. The more consumers who choose to pay with SumUp, the closer we move towards our long-term ambition of eliminating transaction fees for businesses around the world.
Build and lead a multidisciplinary consumer growth team spanning performance marketing, merchant-led acquisition, direct-to-consumer marketing, CRM, design and content.
Develop a balanced acquisition model that combines proven consumer growth channels with SumUp’s unique merchant network and consumer touchpoints.
Take commercial ownership of growth investment, including channel mix, acquisition cost, incentives, promotions, attribution and forecasting.
Partner closely with Product, Brand, Communications and SumUp’s wider GTM organisation to sharpen the proposition, improve conversion and activate relevant channels across the business.
Represent consumer growth in leadership discussions, bringing clarity to performance, investment decisions and the trade-offs required to scale.
A strong track record of leading full-funnel growth for a consumer fintech, neobank, financial services product or high-growth consumer app.
Deep expertise in acquisition strategy, channel mix, attribution, customer acquisition cost, lifecycle growth and unit economics.
Experience building and leading multidisciplinary growth teams while remaining comfortable operating hands-on.
Strong commercial judgement and a track record of making effective investment decisions under uncertainty.
The ability to work across Product, Brand, Analytics, Communications and local market teams within a complex organisation.
Familiarity with financial services marketing regulations and the judgement to work within them without losing creativity or pace.
You will create the growth model for a consumer financial product with the potential to operate at global scale, turn one of the world’s largest merchant networks into a powerful distribution channel, and help SumUp build a new payments ecosystem that works better for consumers and businesses around the world.
This involves an office-first setup
Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
Health matters: private health insurance, including optical and dental
Life made easier: salary-sacrifice commuter benefits via Gogeta
Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) Peace of mind: life insurance from MetLife for 2× your salary
Break4me: 1-month sabbatical after 3 years of service
Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Discover more about our culture and opportunities on our careers website , and follow our journey on LinkedIn , Instagram , and TikTok .
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