International Marketing Business Manager

Akeneo is the leading AI-powered Product Data Platform that helps brands, manufacturers, distributors, and retailers unify product data and pricing to power better product experiences, smarter decisions, and business growth in an AI-driven commerce world.
Our flexible work model empowers you to thrive, balancing professional success with personal fulfilment. As a Regional Marketing Manager, you will be responsible for developing and executing targeted field and demand generation marketing strategies for the UKI, Nordics and Benelux regions, driving lead generation, awareness and market engagement while coordinating localised campaigns. This role is part of the EMEA & APAC Regional Marketing department.
Define and implement tailored demand generation and field marketing strategies to drive lead generation and brand presence within assigned regions, aligning with overall company and regional goals.
Plan, execute, and manage regional events such as trade shows, webinars, and in-person activations, aligning them with local customer needs and sales opportunities.
Create, coordinate, and monitor multi-channel marketing campaigns, including digital, events, partner marketing, email, PR and social media, ensuring they are well-aligned with the region's unique needs and target audience preferences.
Work closely with sales, product marketing, partner and customer success teams to ensure campaigns are effectively supporting business objectives and delivering qualified leads.
Track, measure, and report on the effectiveness of marketing initiatives, providing insights and recommendations to optimise future efforts based on lead quality, engagement, and campaign ROI.
Provide guidance and oversight to a Working Student or Intern, delegating tasks effectively, mentoring their development, and ensuring their work supports regional marketing goals.
Master degree in Marketing, Business, Communications, or a related field.
Proven experience in field marketing and demand generation within B2B tech environments.
Experience in planning, coordinating, and executing virtual and in-person events, including trade shows and webinars, with a focus on creating engaging customer experiences.
Prior experience in enterprise software, SaaS or AI is highly desirable.
Strong analytical capabilities and ability to translate market insights into business actions.
Familiarity with digital marketing tools and platforms (e.g., marketing automation software, CRM systems, Google Analytics, social media channels) to execute and measure campaigns effectively.

30-minute screening call with a member of our Talent Acquisition team.

• 30-minute interview with the hiring manager, Manager, Regional Marketing.
• Work-Life Balance: Flexible working hours, and a hybrid setup allowing 3-4 days working from home and enjoy 25 days of annual leave. Home Office & Commuting Allowance: Enjoy a £450 budget to enhance your home office and an £80 monthly sustainable transportation allowance for eco-friendly commuting.

Generous Parental Leave: Benefit from 26 weeks of paid maternity leave, 4 weeks of paid leave for the second parent, and up to 20 weeks of fully paid shared parental leave. Community & Support: Engage in 2 paid volunteering days annually and join Employee Resource Groups dedicated to promoting diversity and inclusion within the company.
Professional Development: Access a £1,000 annual budget for personal professional development and take advantage of career paths, internal mobility opportunities, and a "Women in Leadership Programme."

• Health & Insurance: Receive company-paid private medical insurance (Vitality Health) for you and eligible dependents.
• Financial Security: Benefit from a pension plan and protect your loved ones with group income protection and a group life cover.
• Mental Health Support: For more information about benefits, don’t hesitate to contact our Talent Acquisition team.