Senior Product Manager , Hybrid

A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

As a Senior Product Manager – Subscription Value at Flo, you will own the strategy and execution of monetisation across both core subscription tiers and new expanding e-commerce verticals, including areas such as wearables integration, physical products, and other health-related offerings.

You will be responsible for defining feature segmentation, designing scalable monetisation funnels, shaping packaging and bundling structures, and running structured experimentation to maximise conversion, ARPU, and long-term LTV. You’ll collaborate closely with analysts, designers, researchers, engineers, and cross-functional stakeholders to ensure all monetised offerings are strategically integrated, data-driven, and aligned with Flo’s global revenue growth objectives.

Strong track record of defining feature segmentation and building tiered subscription structures.

Demonstrated experience assessing user willingness to pay and optimising packaging across segments.

Strong analytical capabilities with deep understanding of ARPU, ARPPU, LTV, retention curves, and cohort analysis.

Experience working cross-functionally with design, analytics, engineering, marketing, and regulatory stakeholders.

Developing pricing, packaging, and segmentation strategies aligned with company-level revenue goals.

Running structured experimentation to validate willingness to pay, elasticity, and bundle performance.

Analysing qualitative and quantitative data to continuously refine subscription value mechanics.

Building a long-term strategy for Subscription Value aligned with Premium OKRs and global monetisation objectives.

#LI-AJ1 #LI-Hybrid

We care about craft, ship with purpose, and always raise the bar.

Competitive salary and annual reviews

• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.