Jooble is an online platform that brings together job adverts from a wide range of industries and sectors, connecting them with people actively looking for work. We earn revenue when job seekers engage with the listings — whether that’s by clicking through, reading full job details, or submitting an application.
Visitors to our website see a mix of paid and free job postings. The free listings don’t generate direct income, but they play a vital role in growing our pool of email subscribers — an important driver of repeat visits.
Anyone browsing these free vacancies can choose to receive alerts for similar roles. We offer this through pop-up prompts, which appear when a user opens a job advert or starts the application process. The following sections explore how we tested and refined these pop-ups to improve results.
On Jooble, a typical user’s path can be split into three main steps:
Once someone subscribes, they join our email audience — a channel that’s central to our growth strategy. This is why we invest heavily in fine-tuning this stage.
A large share of sign-ups comes from our free job description pages. These dedicated pages showcase the full details of each role, including the job description, requirements, and application process. From here, users can apply directly or opt in to receive alerts for similar opportunities.
Job seekers can sign up for alerts through three different touchpoints:
We wanted to make the subscription process for our job alerts smoother and more appealing. After nearly two decades in operation, Jooble has a tried-and-tested product with many processes already performing at a high level. That meant sweeping changes to the user journey were unlikely to be the best option.
Instead, we chose to look for marginal gains within the system we already have. The idea came from a point made by product expert Lenny Rachitsky on his podcast: don’t rush into big overhauls — find ways to make the experience one click better. In other words, pinpoint the biggest sources of friction and refine those. Small, targeted adjustments can deliver big results over time.
With this mindset, we began searching for areas in our sign-up flow where we could remove unnecessary steps and make the process faster.
Read also: Jooble Named One of the Top 10 Job Search Platforms in Switzerland
Guided by the ‘one click better’ principle, we examined our subscription funnel to see where people were dropping off. We looked closely at how users engaged with our pop-ups — especially the moments they closed them without subscribing.
It quickly became clear what might be holding them back: unnecessary effort. We believed that introducing one-click sign-up options could cut out these extra steps, making it simpler for users to join and, in turn, boosting both subscription rates and the number of new accounts created.
We ran an A/B test with two variations:
Engagement with the initial pop-up — the one shown as soon as the page loads — rose sharply, with average usage up by 40%. In other words, many more visitors interacted with it instead of closing it straight away.
The impact was significant:
We review test outcomes on a country-by-country basis, and in some markets the uplift was even more striking — with verified new accounts climbing by as much as 16%. One clear factor was that many users disliked entering their email manually. Offering a one-click sign-up removed that hurdle and sharply reduced the number of people abandoning the process.
The standout performer was Group 2, where we removed the ‘Skip’ option from the first pop-up. The roughly 40% jump in engagement with this pop-up played a major role in the rise in verified accounts. Looking back, the change feels obvious — but it made the journey smoother, letting users move quickly to the content they wanted without extra friction.
Read also: Why 30% of Job Seekers Can’t Find the Right Role — and How We’re Fixing It
What made this test stand out was its simplicity. We didn’t redesign our systems or build complicated new features. We simply pinpointed the friction and removed it — and the results spoke for themselves.
Every day, millions of people turn to Jooble to find their next role. That means we can give your vacancies exceptional visibility — whether you need to hire for specialist positions, attract standout talent, or scale up your recruitment quickly.
Our proven strategies ensure your roles are seen by the right candidates at the right time.
📩 Get in touch with our sales team today and find out how we can help you secure your next top hire: sales.teamwork@jooble.team
