Digital Marketing Manager

Job Description:

We are working on a fantastic Digital Marketing Manager role with a leading financial services firm.

This is an exciting opportunity for a commercially focused and results-driven digital marketing professional to lead the development and delivery of digital acquisition strategies across a range of high-impact channels.

Skills/Experience:

Proven experience within digital marketing, performance marketing or digital acquisition roles.

Strong hands-on expertise across SEO, paid search and paid social channels.

Understanding of emerging developments within AI-powered search and digital discovery.

Demonstrable experience managing marketing budgets and delivering measurable performance improvements.

Strong analytical skills, with the ability to interpret data and translate insights into effective marketing actions.

Experience working with digital analytics and reporting platforms.

Knowledge of conversion rate optimisation and customer journey enhancement techniques.

Excellent stakeholder management and communication skills.

Ability to work collaboratively across multiple business functions within a fast-paced environment.

Core Responsibilities:

Develop and implement a comprehensive digital marketing strategy focused on driving traffic, lead generation and conversion.

Lead performance marketing activity across key channels, including organic search, paid search, paid social and emerging AI-driven search environments.

Manage and optimise digital acquisition campaigns, ensuring marketing investment delivers strong commercial outcomes and return on investment.

Identify opportunities to improve customer journeys and conversion performance through testing, optimisation and data-driven decision making.

Use analytics and performance insights to monitor channel effectiveness, identify trends and drive continuous improvement initiatives.

Collaborate with content and brand teams to ensure messaging is aligned, audience-focused and optimised for digital discovery.

Work closely with technology and data teams to maintain robust tracking, measurement and reporting capabilities.

Manage relationships with external partners and agencies, ensuring delivery against agreed objectives and performance standards.

Provide clear performance reporting and actionable recommendations to key stakeholders across the business.

Champion a culture of continuous optimisation, experimentation and digital best practice.

Benefits:

A highly competitive salary

Wider Benefits package

Core-Asset Consulting is an equal opportunities recruiter and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status or pregnancy.

Job reference: 16525

To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.

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Core-Asset Consulting offers specialist recruitment services to asset management, accounting & finance, asset servicing, legal and the wider financial services sector in Scotland.

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