Email Marketing Manager

We're looking for an experienced Email Manager to lead the strategic and technical delivery of our email marketing programme.

As the driving force behind our email channel, you'll lead a team of Email Executives while overseeing the delivery and continuous optimisation of highly targeted, data-driven campaigns. From customer acquisition and engagement through to retention and cross-sell activity, you'll play a critical role in maximising the value of every customer interaction.

Working closely with stakeholders across Marketing, Digital, Data and Technology, you'll be the go-to expert for all things email, from personalisation and dynamic content through to customer segmentation, email architecture and deployment governance.

To be successful in this role, you’ll be a highly technical email specialist who thrives on solving complex challenges. With expert-level Bloomreach Engagement experience and advanced Jinja coding skills, you'll build, optimise and scale sophisticated customer journeys that deliver the right message to the right customer at exactly the right time.

This is a hybrid role, working 2 days a week from our Bradley Stoke office and 3 days a week from home offering flexibility while being part of a dynamic and supportive team.

We offer more than a job. We offer a career with purpose.

As an Email Manager at RAC, you’ll get benefits that go the extra mile

·        Earnings That Motivate –  enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.

·        Tools to Drive Your Future –  get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.

·        Time Off That Matters –  enjoy 25 days annual leave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.

·        Financial Security & Perks – pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.

·        Wellbeing That Works for You –  our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.

·        Extras That Make a Difference -  access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.

What you’ll do

• Own the email technology roadmap, identifying opportunities to improve capability, efficiency and campaign performance.
• Set and deliver email channel KPIs, reporting performance and insights to senior stakeholders.
• Monitor and optimise deliverability through Google Postmaster , Microsoft SNDS and Bloomreach Engagement reporting .
• Build and deploy highly personalised, dynamic email communications at scale.
• Oversee email send planning and scheduling for high-volume activity.
• Own and continuously improve the end-to-end email QA process.
• Own email deliverability performance and sender reputation management.
• Develop and execute strategies to grow email reach and database engagement across the business.
• Analyse campaign performance and report on email reach, list growth, unsubscribe rates and deliverability metrics.
• Lead, coach and develop a team of Email Consultants.

What you’ll need

You'll be a technically strong email marketing manager who combines strategic thinking with hands-on execution.

You'll also bring:

• Significant experience within Email Marketing, CRM, Marketing Automation or Customer Lifecycle Marketing.
• Expert-level experience with Bloomreach Engagement
• Advanced Jinja coding and template development skills
• Experience managing and developing a team.
• Strong understanding of email architecture, rendering and customer journey orchestration.
• Proven ownership of email governance, QA and deployment processes.
• Experience managing email deliverability and sender reputation.
• Strong knowledge of customer data, segmentation and data-driven marketing.
• Experience establishing coding standards and development best practices, with the ability to troubleshoot coding issues.
• Experience establishing coding standards and development best practices.
• A proven track record of delivering multiple projects within fast-paced environments.

Why RAC?

For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members. We’re also trusted by our people, with a 4.5-star  Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand.

We welcome people from every background, value every voice, and back your growth every step of the way. At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.

Ready to make a difference? Your next career move starts here.