Performance Creative Strategist — Freelance

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Creative Strategist — Freelance based in United Kingdom. As a Performance Creative Strategist, you will combine creative thinking, copywriting, and performance marketing to develop advertising concepts that capture attention and drive measurable results. You will turn audience insights and business objectives into compelling hooks, concepts, messaging, and conversion-focused creative. Working closely with a graphic designer and marketing team, you will guide ideas from initial hypothesis through production, testing, and optimisation. Data will play a central role as you use campaign metrics to identify opportunities and shape new creative experiments. You will also research trends, competitors, formats, and emerging opportunities across platforms such as Meta and TikTok. The role offers significant autonomy and requires strong creative judgement, organisation, and a results-oriented mindset. Accountabilities: - Develop performance-focused creative concepts, hooks, headlines, body copy, and CTAs designed to capture attention, generate interest, and drive conversions. - Translate audience pain points, motivations, and insights into compelling advertising ideas and testable creative hypotheses. - Own the creative and strategic direction of advertising concepts, explaining the insight behind each idea and how it can be tested and evaluated. - Work closely with designers to translate concepts into high-quality, test-ready creative assets. - Create clear creative briefs and/or wireframes outlining the core message, visual hierarchy, attention-grabbing elements, and intended user response. - Provide constructive feedback and direct creative iterations through to final execution.

- Analyse performance metrics such as CTR, CPA, CVR, frequency, and other relevant indicators to identify creative opportunities and inform future testing. - Develop new creative angles, formats, variations, and hypotheses based on campaign data and learnings. - Conduct ongoing creative research across Meta Ad Library, TikTok, competitor activity, and other relevant sources to identify trends and emerging opportunities. - Balance creative innovation with established brand guidelines, positioning, and value propositions. - Manage the creative process from ideation and briefing through design coordination, delivery, and preparation of final assets for launch. - Coordinate timelines, priorities, deliverables, and stakeholders to ensure creative projects are completed on schedule. - Continuously evaluate creative performance and apply learnings from each test to improve future concepts and campaigns. Requirements: - Demonstrated experience in performance creative strategy, ideally within Meta Ads or other paid digital advertising environments. - Strong creative thinking and performance copywriting skills, with the ability to develop original advertising concepts that stand out in competitive feeds. - Portfolio demonstrating performance-oriented advertising work, including creative concepts, copy, and, where possible, campaign context and measurable results. - Strong understanding of how creative strategy connects with audience insights, acquisition objectives, conversion, and campaign performance. - Experience interpreting metrics such as CTR, CPA, CVR, frequency, and related performance indicators to inform creative decisions. - Strong creative judgement and attention to detail, with the ability to work effectively within established brand guidelines while introducing fresh and differentiated ideas. - Strong project-management skills, with the ability to structure creative projects, manage priorities, coordinate collaborators, and consistently meet deadlines.