Retention Marketing Executive

About The Role

Ready to create campaigns that keep customers engaged and valued? Do you enjoy turning ideas into clear, impactful communications at pace? At EDF, “Success is Personal” – and in this role, your work will make a real difference every day.

The Opportunity

As our Retention Marketing Executive, you’ll help deliver campaigns that strengthen customer relationships and reduce churn. Working closely with the Retention Lead, you’ll create clear communications and support engagement activity, contributing to our journey towards An Electric Britain.

You’ll join us on a salary starting at £36,400 per annum. This is a hybrid role, with time spent in our #Hove office a couple of times a week, alongside working from home for the rest of your week.

This is a hands-on opportunity to grow your experience across retention, CRM, and customer engagement. You’ll work with data, tools, and teams across the business to improve campaigns and deliver meaningful results.

Who You Are

We’re looking for a Retention Marketing Executive who thrives in a fast-paced environment and can deliver campaigns quickly and effectively. To be shortlisted, you need to offer…

• Experience writing customer-facing content across digital or print channels
• Strong ability to structure communications with clear messaging and calls to action
• Experience delivering marketing campaigns from idea to launch and tracking performance
• Experience using automated marketing platforms and CRM tools such as Braze
• Ability to think through customer journeys and shape communications accordingly
• Confidence using tools, templates and data to create and deploy communications
• Strong organisational skills, managing multiple campaigns and priorities
• Experience collaborating with stakeholders to deliver campaign activity
• High attention to detail with a consistent and thorough approach
• Enthusiasm to roll up your sleeves and deliver the best outcomes for customers and the business

What You’ll Be Doing

• Creating and deploying insight-led retention campaigns across email, SMS, print and digital channels
• Writing clear and consistent communications that support engagement and retention activity
• Monitoring campaign performance and identifying opportunities to improve results
• Supporting continuous optimisation through test and learn approaches
• Working with internal stakeholders to deliver compliant, effective campaigns

Pay, Benefits And Culture

Alongside a starting salary at £36,400 per annum, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.

At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us.

Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.

Join us and find your success at EDF!

#SuccessIsPersonal #EDFcareers

Closing date for applications: Monday 6th July

Interviews commencing 6th July onwards

Success is Personal. It's your journey, powered by us. Join us and drive the transition towards An Electric Britain.