Ecom/ Commercial Director

DESCRIPTION
•    Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;
•    Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;
•    Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality  traffic to hit our objectives;
•    Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;
•    Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;
•    Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;
•    Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.  
•    Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
•    Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;
•    Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity; 
•    Hire, lead and coach a leading-edge team to help execute against goals;
•    Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
•    Keep up to date with eCommerce & CRO / Trading  best practice of tomorrow through training, research etc;
•    Positively impact and influence internal stakeholders and external partners;
•    Effectively communicate and collaborate with Jaded London stakeholders; 
•    Uphold Jaded London’s PLAYBOOK;
•    Think like a customer, all the time, every day.

•     Success in 6 months looks like:
•    Jaded London is on track to deliver annual net revenues of £50m in 2024/25.
Whole business has clarity on strategic / tactical plan for 2025/26

•   Success in 2 years looks like:
•    Jaded London is on track to deliver >£70m annual net revenues
•    USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
•    CpA : LTV increased by >50%
•    Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)

REQUIREMENTS
Experience:
•    5+ years’ experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus;
•    Full working / leading edge knowledge of demand creation through Social and Paid Media
•    Full working / leading edge knowledge of CRO techniques;
•    Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
•    Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
•    Global experience (USA, Europe)

Key Skills:
•    Natural born leader, who feels at ease managing a team of head’s of departments
•    Have great understanding of retail, e-commerce and marketing businesses 
•    You’re a ‘natural retailer’; obsessed with delivering your promise to customers
•    CRO methodology is at the heart of everything you do
•    Have a proven track record as a commercial individual, who understands brand and customer (shopper) 
•    Intellectual and emotional intelligence in balanced / equal measure
•    Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
•    Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence
•    You are independent and self-directed but able to work and lead a team of creative individuals
•    Have superior analytical skills to track and manage performance
•    Have excellent interpersonal skills and the ability to persuasively sell ideas
•    A quick learner who can process lots of information and prioritise action 
•    Effectively navigate and collaborate cross-functionally
•    Are an outcomes focused manager, with strong team orientation
•    Are bullish about Jaded London and its potential

Successful People at Jaded are:
•    Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
•    Used to start-up / scale-up cultures, which are super fast paced and unpredictable
•    Own it and make stuff happen
•    DO EXTRA - Champions do extra!
•    Think like a customer everyday.

BENEFITS
•    50% Employee Discount
•    24 days holiday per year (plus bank holidays)
•    A paid day off on your birthday
•    A paid moving day per year
•    Hybrid Working Arrangements - 1 day per week WFH
•    Pension Scheme 
•    Bonus Scheme
•    Employee Assistance Programme for you and your family
•    £500 employee referral bonus scheme
•    Local Business Discounts (joe and the juice, cafés, fitness, beauty etc)
•    North-West London office location directly located next to good transport links
•    Casual office dress code (your style of dress is up to you, wear what you feel best in)
•    Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
•    Regular Office Social Events (e.g. payday socials)