Brand & Social Strategist

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification. 

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. To do this our people are honest, dynamic, and community spirited.

If these are values you share, we would love you to join our team.

We are looking for a interim Senior Brand & Social Strategist to join our marketing team at a pivotal moment – the upcoming launch of our Ready-to-Wear collection. This is a senior individual contributor role sitting within the marketing function, reporting directly to our global Marketing Manager

This person will be the connection between brand storytelling and social execution. They will work closely with our Social Media Manager to elevate our platform presence, and collaborate daily with our paid social and digital teams to ensure every product push and brand story lands with clarity and creative impact.

We need someone who has lived at the intersection of brand and social, who can hold a long-term brand vision in one hand and a content calendar in the other.

This is a 6 month contract.

Duties & Responsibilities: 

Brand Strategy

• Help implement brand strategy across organic social channels ensuring consistency of voice, tone, and visual identity.
• Build seasonal brand narratives that translate the RTW collection into compelling stories for different audiences and platforms.
• Partner with the Global Marketing Manager to evolve brand positioning identifying audience, and cultural moments.
• Work with Digital and Paid social teams to implement clear brand guidelines and frameworks.

Social Strategy

• Lead social strategy across organic platforms - from channel priorities and content pillars to platform-specific formats and audience development.
• Work hand-in-hand with our Social Media Manager to translate strategy into an executable content plan, acting as a senior thought partner and collaborator.
• Identify growth opportunities across platforms including new content formats, creator partnerships, emerging channels.
• Bring an analytical lens to social performance: track key metrics, surface insights, and feed them back into strategy on a regular cadence.

Cross Functional Collaboration

• Sit at the intersection of brand, paid social, and digital - attending joint planning sessions and ensuring product pushes are aligned with brand and editorial stories.
• Accountable for team alignment on brand priorities so paid and organic work in sync.
• Collaborate and brief creative on social first content and marketing needs 

RTW Launch

• Lead strategy for the RTW collection launch - from pre-launch awareness build to post-launch community Engagement.
• Develop a launch playbook that spans organic social, and digital roll.
• Work with Global marketing Manager and the wider team to define success metrics for launch and build a reporting framework to track them.

Team

• Serve as a senior strategic resource for the Global Marketing Manager bringing clear execution, creative ambition, and a point of view to planning conversations.
• Help elevate the capabilities of the wider team through knowledge-sharing, inspiration, and collaborative working.
• Contribute to a culture of clear thinking and creative excellence.

Culture:

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

• As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Skills and Experience Required:

• • Experience in brand marketing, social strategy, or a combined role. Ideally with fashion or consumer brands
  • Proven track record of building or evolving a brand's social presence with measurable growth outcomes
  • Experience collaborating with paid social and digital teams and understanding how organic and paid strategies interact
  • Has worked on product or collection launches from a brand and social lens
  • Analytically minded - comfortable with data, platform analytics, and using insight to inform decisions without losing the creative thread
  • Creative and culturally switched-on, with a genuine feel for what resonates, what's emerging, and what feels authentic to a brand
  • Excellent communicator, both written and verbal - able to articulate strategy clearly to stakeholders at all levels
  • Self-directed and confident working in a lean team environment where initiative matters