Sales Manager

The Role

We have an exciting opportunity for someone who is passionate about people, customer experience and driving success. This role gives you the opportunity to support our experienced Store Manager to run the store! Tapi are looking for a motivating, enthusiastic individual to join the Tapi family and be part of leading our revolution. Our teams hold a wealth of industry knowledge where you will learn and develop from the best in the business. If you are looking to take the next step in your career and are ready to be truly inspiring, offer great product & customer service and bring the best out of your team, look no further, and apply today.

Your Responsibilities

• Work together with your store team to “wow” our customers at every turn.


• Deputise for the Store Manager across all Store operations.


• Assist in the management of the store including sales targets and team motivation.


• Support and train the team to succeed and deliver the “Tapi difference”.


• Support the Store Manager to induct new Tapi colleagues.


• Drive sales to meet and exceed your personal sales targets.


• Deliver outstanding service to all customers – surpassing their expectations.


• Assist the Store Manager in the excellent appearance of the store and actively support promotional changes.


• Handle customer complaints in difficult situations.


• Ensure we always exceed customers’ expectations to encourage recommendations and repeat business.


• Always looking for ways to continuously improve for customers, colleagues and the wider Tapi business.


• Regularly use Tapi technology to input customer order details accurately and to a high standard.


• Comply with all Health, Safety and Security requirements set out by Tapi.

The Big Package

• 25% colleague discount


• Salary sacrifice pension


• Perks platform (cheap cinema tickets, cashback and discounts on well-known brands)


• Employee Assistance Programme


• A day off for your birthday


• Cycle to work scheme

About You!

People are your bag – you get them, you understand them and importantly, you can sell to them! You’ll be confident in your ability and see 100% of target as the minimum – not job done! And, you’re always on the lookout for ways to improve things for customer and colleagues.

You’re naturally self-motivated, enthusiastic and lead by example. You have natural charm and energy with the ability to motivate and inspire the team you work with to be at their best.

You’re in that little sweet spot of being sales driven AND customer focused. And you’re passionate about what you do which is demonstrated in every interaction. You understand the value of a consultative sales approach and can create strong rapport and trust from the get-go to make our customers feel relaxed and reassured.

Good judgement is key – you don’t shy away from difficult conversations and manage them with Tapi charm, dealing with challenges but ensuring the best outcome.

You’ll be a brand ambassador and ooze the “Tapi difference”.

You’re “Tech Savvy” and know how to use Store systems to your advantage – and if you don’t, you find out!

You’re flexible and do what is best for the store, scheduling work effectively so no customer is left behind.

Get to Know us!

Hello, we’re Tapi and we’re slightly obsessed with floors. We’re a flooring retailer with a difference, here to blow a breath of fresh air into the world of carpet and floor ing sh opping - and we’d love for you to join the revolution ! 

The Tapi story starts in 2015, when a handful o f flooring industry specialists passionate about flooring decided to do things differently . With hundreds of years of flooring knowledge between us, o ur mission was to make buying flooring reassuringly simple for our customers – and show that it could be fun!  

Over the past 10 years, we’ve grown massively to become the largest flooring retailer in Britain – something we’re super prou d of . You’ re likely to find a Tapi showroom in your loca l town and we’ v e got a fleet of home consultants zooming around the country . In 2024, we added the Carpetright brand , 54 flooring stores , and as many Carpetright colleagues as possible in to the Tapi family . Our 5-star service remained   outstanding as the t eam went a bov e a nd beyond to show exactly why our customers rate us ‘excellent’ on Trustpilot .  

So, what’s the secret to our success? Our people . Even though there’s nearly a whopping 1500 of us , we’re still a company with family values at the heart. Wherever you’re based – at the office, in a store or on the road - w e all work together as a team . Some people have been with us from the very beginning while others plan to retire here, so we must be doing something right!  

It’s a happy place to work and when you love what you do, customers will see that too. And making our customers happy is the reason we get out of bed in the morning.

Tapi Carpets & Floors is an Equal Opportunities Employer. Our policy is clear: there shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organisation and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications .