Social Media Executive

Role: Social Media Executive – Topdeck
Reporting to: Marketing Lead – Topdeck
Location: London, UK
Contract : Full time / Permanent

About Global Touring

Global Touring is home to three travel brands: Topdeck Travel (which this role is for), Back-Roads Touring and Grasshopper Adventures.

Don’t worry if you can’t find Global Touring when you search online - that’s our internal business name. Externally, we use our customer-facing brands.

Role Overview
Topdeck creates group travel experiences for 18–32-year-olds who want to see the world, meet new people and make the most of every moment. We’re all about shared adventures, unforgettable experiences and making every trip feel worth it.

We’re looking for a Social Media Executive who can capture that feeling and turn it into content that people want to watch, share and be part of.

This is a hands-on role for someone who understands social, loves travel and knows what makes people stop scrolling. You’ll be creating, filming, editing, posting content across TikTok, Instagram and other key social channels. Some days you’ll be planning ideas and editing from the office. Other days you may be out on the road capturing Topdeck moments with our travellers and Trip Leaders.

You’ll need to be confident creating content yourself, including being comfortable appearing on camera when needed. This could mean introducing a trip, jumping on a trend, capturing reactions, fronting a quick explainer or helping bring the Topdeck personality to life in a natural, relatable way.

This is a hands-on content role for someone who likes being close to the action. You’ll be in the platforms every day - creating, editing, posting, tracking trends, engaging with the community and turning ideas into content quickly.

What You’ll Be Doing
You’ll be responsible for creating and managing social-first content across Topdeck’s key channels, especially TikTok and Instagram.

This will include:

• Taking UCG from customers and our trip leaders to create content across our social channels in a range of content formats
• Filming, editing and producing short-form video content for Reels, TikTok, Stories and other social formats
• Creating content both in the office and on the road, capturing the people, places, food, laughs, friendships and moments that make Topdeck trips memorable
• Appearing on camera where needed, from quick explainers to trend-led content and trip storytelling
• Scheduling and posting content, writing captions and keeping channels active and consistent
• Engaging with comments and messages to help build a stronger sense of community
• Working with Trip Leaders, travellers and the marketing team to build an organised content library
• Supporting campaigns with social-first ideas, quick-turnaround edits and paid social assets
• Monitoring platform trends, content performance and audience behaviour to help improve what we create
• Work with Tour Leaders for on the road content, ensuring prompt communications and feedback given 
• Ensure the UGC library is kept up to date ready with content easily searchable
• Along with any other related tasks, as directed by your line manager or the General Manager.

What We’re Looking For
You’ll probably be someone who already spends a lot of time on TikTok and Instagram, not just consuming content, but noticing what works, what feels tired and what brands are doing well.

You’ll need to be comfortable moving quickly, taking on board feedback and creating content that feels native to the platform rather than overproduced.

Experience and Skills
You’ll need:

• 2+ years’ experience creating social-first content, ideally for a Gen Z audience
• Strong short-form video filming and editing skills, with experience creating for TikTok, Instagram and other social platforms
• Confidence appearing on camera when required
• A strong eye for trends, formats, hooks, storytelling and what makes people engage
• Ability to create content in-app, as well as using tools such as Canva and Adobe Creative Cloud
• Good organisational skills, with the ability to prioritise
• A genuine interest in travel

It would also be advantageous if you have:

• An understanding of Australian culture, humour and trends
• Experience working with travel, lifestyle, youth or experience-led brands
• Experience capturing content while travelling or at live events

Application Requirement

Along with attaching your CV, please include a link to a short face-to-camera video as part of your application. This could be an existing TikTok, Reel or social video you’ve already created, or a new one if you’d prefer.

We’re not looking for a perfectly polished or highly produced video. We simply want to get a feel for your natural communication style and see that you’re comfortable speaking to camera, as this is an important part of the role

Why Join Topdeck?
Topdeck is a travel brand with a clear audience, a strong personality and a lot of stories to tell.

You’ll have the chance to create content that is fun, visible and genuinely useful — content that helps people picture themselves on the trip, feel the energy of the group and understand what makes Topdeck different.

You’ll be joining a team that cares about doing good work and delivering results. We want ideas, energy and people who are willing to get stuck in.

If you love social content, travel, storytelling and the idea of helping bring a youth travel brand to life every day, this could be your next role.

Our Values 
Our values aren’t just words on a page. They’re the backbone; the steering wheel; the soundtrack to how we embrace each day. 

Stay Curious
We are natural born explorers. Our people question old solutions, apply alternative thinking and embrace being challenged in the search for outcomes. We’re excited by the journey on and off the road – expanding our knowledge, adapting to feedback and questioning the status quo. Value ideas over hierarchy. Have the courage to take risks. Don’t let perfection prevent growth.

Choose transparency
We take the right way, not the easy way. We’re straight up even through the toughest conversations; tackling challenges head-on and with integrity. Honour commitments. Communicate with clarity. And build relationships based on mutual respect. Forget hidden agendas, we treat everyone fairly – despite a preference for instant coffee.  

Don’t pass the buck
If we do it, we do it well. We are empowered to make decisions based on data and experience – holding each other accountable along the way. Spare the excuses. Be fearless in the pursuit of results. And take responsibility – even when no one’s looking. There will be bumps in the road; that’s ok. We own our mistakes and learn from the challenges as well as the successes.

Together we go further
Across oceans and office desks, it’s more than a love for travel that keeps us connected. There are no silos here; we are each other’s toughest critics and loudest supporters – especially around the ping pong table. People with diverse backgrounds, different identities and varied experiences make our company exceptional. We embrace alternate perspectives, recognise each other’s strengths and champion collective genius.